Marketing Project Coordinator

2 weeks ago

Grand Rapids, Michigan, United States Xtend Full time
Job Overview

POSITION SUMMARY

The Marketing Project Coordinator (MPC) is a driven professional with a strong interest in marketing and a proven track record in managing various projects. Key responsibilities include liaising with our credit union clients, developing marketing materials, ensuring quality assurance, and managing data, alongside reporting duties. We leverage a range of systems and technologies to fulfill our job responsibilities.

Success in this role hinges on effective communication, a proactive approach to feedback and learning, and a keen interest in analyzing data and reporting on marketing strategies. This includes grasping the distinct brands we represent, crafting content for diverse media formats (email, print, web, social media, press releases, etc.), and evaluating the effectiveness of our communications. The ideal candidate will appreciate the significance of target demographics and the most effective ways to engage these audiences to achieve favorable outcomes.


KEY RESPONSIBILITIES

1. Research, develop, and approve high-quality marketing content; oversee and ensure quality control for services.

2. Handle multiple projects, managing client expectations amidst changing timelines and workloads; troubleshoot and assist with client inquiries, issues, and requests.

3. Document, implement, and supervise product launches.

4. Analyze data to create targeted audience segments.

5. Continuously learn, observe, and report on marketing initiatives.

6. Educate and train clients and colleagues on products and processes; ensure client understanding, customization, and automation.

7. Maintain positive relationships with clients; conduct meetings via video conferencing to understand their marketing objectives and preferences; perform regular check-ins and uphold services over time; ensure client satisfaction and comprehension.

8. Collaborate with team members for cross-functional tasks.

9. Engage in back-end data management, including query work for client-specific marketing and daily data downloads.

10. Participate in cross-training within the department, ensuring versatility and a comprehensive understanding of various tasks.

11. Utilize HTML, core credit union data processing knowledge, and query skills for effective communication and data manipulation.


QUALIFICATIONS

1. High School diploma or equivalent is required.

2. Demonstrated professionalism and effective communication skills are required.

3. Knowledge or experience with project management principles is required.

4. Ability to prioritize and organize tasks, manage multiple responsibilities, and meet deadlines in a fast-paced, high-volume environment is required.

5. Strong attention to detail and accuracy is required.

6. Ability to maintain a positive demeanor to foster coachability and manage client interactions effectively is required.

7. An associate degree in a business-related field or equivalent work experience is preferred.

8. Familiarity with credit union operations, regulations, and procedures is preferred.

9. Experience with HTML emails, design tools, social media management, and relationship-based marketing is preferred.


WORK ENVIRONMENT & PHYSICAL DEMANDS

Xtend operates in a professional office environment. Some job responsibilities may require moderate to extensive travel as outlined in the Job Functions and/or Job Qualifications sections above. Xtend is committed to working with its employees to reasonably accommodate them with the physical aspects of the position.

Communication and Interaction: The employee communicates effectively both verbally and in writing with superiors, colleagues, and individuals inside and outside the organization.

Interpersonal Relationships: The employee works effectively and relates well with others, including superiors, colleagues, and individuals inside and outside the organization. The employee demonstrates a professional demeanor in interactions and strives to maintain constructive working relationships.

Physical Requirements: While performing the duties of this position, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer and telephone. The employee must have normal vision capabilities. The individual must possess manual dexterity to operate a keyboard and mouse.


NOTICE

This job description is not intended to be, nor should it be construed as a contract for employment. Xtend makes no guarantee of permanent employment. This job description serves as a guideline to provide the employee with an understanding of the responsibilities defined for this position.


Xtend will make reasonable accommodations for the known physical or mental disabilities of qualified applicants unless doing so would cause an undue hardship. Individuals with disabilities who feel accommodations are needed to perform their job, or the job for which they have applied, must notify Xtend in writing of the need for reasonable accommodation within 180 days after the date the individual knew or reasonably should have known that an accommodation was needed. Xtend will thereafter make all reasonable accommodations unless doing so would pose an undue hardship.


Xtend is committed to accommodating disabilities to the extent a financial service organization can without impacting financial control or member service. Xtend is an Equal Opportunity Employer.

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