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Event Marketing Coordinator

2 months ago

Grand Rapids, Michigan, United States AvaSure Full time
Position Overview

Are you passionate about event management and digital marketing? Do you have a keen interest in contributing to advancements in the healthcare sector? If you thrive in a dynamic and collaborative environment, this role may align perfectly with your career aspirations.

Role Summary:

This role entails the orchestration of marketing events, including conferences, trade exhibitions, and specialized AvaSure-hosted gatherings. Additionally, the position involves crafting content and communications for both internal and external marketing initiatives, encompassing social media, customer engagement sessions, and promotional materials.

Qualifications & Experience:

  • A bachelor's degree in marketing or a related discipline is essential.
  • Prior experience in the healthcare or technology sectors is advantageous.
  • Familiarity with event management software and online registration platforms, such as Cvent, is preferred.
  • Proficiency in design and graphics editing tools, including InDesign and Photoshop, is desirable.
  • Exceptional time management and communication abilities, both verbal and written, are required.
  • Capability to manage multiple projects autonomously.
  • Strong understanding of traditional and digital marketing methodologies.
  • High proficiency in MS Office applications, including Word, Excel, and PowerPoint.
  • Competence in utilizing LinkedIn, Facebook, and YouTube.
  • Ability to operate effectively under tight deadlines and adapt to changing priorities.

Key Responsibilities:

  • Develop a comprehensive strategy to achieve objectives throughout all phases of event planning, including project workflow, creative direction, marketing, production, audiovisual needs, vendor coordination, venue selection, and programming.
  • Oversee the planning and execution of project components within established timelines and budget constraints.
  • Manage communications regarding registration, travel, and programming throughout the event lifecycle.
  • Create reporting tools using registration software to collect attendee data and monitor registrations, aiding in the development of event strategies and post-event evaluations.
  • Coordinate and participate in venue inspections.
  • Collaborate with cross-functional teams to devise an event strategy that aligns with organizational goals.
  • Adopt a proactive approach to address and resolve any issues that may arise during events.
  • Utilize analytical skills to conduct post-event assessments to evaluate the return on investment and overall effectiveness of events.
  • Employ research skills to identify event opportunities, comprehend market dynamics, and generate interest.
  • Formulate and implement pre-event, on-site, and post-event social media engagement strategies in collaboration with the marketing team.
  • Work alongside external contractors to develop and execute paid advertising campaigns while tracking their success.
  • Contribute engaging content across all social media platforms, including Facebook, LinkedIn, and YouTube.
  • Produce compelling copy and refine content for various digital marketing initiatives.
  • Conduct keyword research and apply SEO best practices to enhance website traffic and search engine visibility.
  • Collaborate with various internal teams to achieve marketing objectives and ensure consistent messaging and branding.
  • Stay informed about the latest market research, trends, and tools in digital marketing, making proactive recommendations for enhancements.

Competencies & Work Style:

  • Creativity
  • Professional Communication Skills
  • Organizational and Planning Abilities
  • Proactive Initiative

Supervisory Requirements:

  • No supervisory responsibilities.

Work Environment & Physical Demands:

  • Ability to sit for extended periods with occasional walking and/or standing.
  • Capability to set up events, including lifting tables and chairs.
  • Ability to work in an office or remote environment.
  • Willingness to travel for national overnight events, with an estimated travel requirement of 50%.
  • This is a full-time position.

Benefits & Perks:

  • Comprehensive Medical, Dental, and Vision coverage.
  • 401K plan with employer matching up to 4%.
  • Employer contributions to Health Savings Accounts, along with employer-paid life, short-term, and long-term disability insurance.
  • Flexible time off policy and paid holidays.
  • Parental leave benefits.
  • Tuition assistance and continuing education reimbursement options.
  • Employee referral bonuses.

Why Join AvaSure?

AvaSure is a leader in inpatient telehealth, having enhanced safety for over 1 million patients through more than 50 million hours of live monitoring. Our commitment to reducing adverse events and optimizing workforce efficiencies for leading health systems has consistently lowered care costs while ensuring safer, more effective healthcare for all.

AvaSure is an Equal Employment Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.