Head of Market Insights

2 weeks ago


San Antonio, Texas, United States augmentjobs Full time
Job Overview

Position Summary: The Head of Market Insights will take charge of the planning, execution, and evaluation of market analysis projects. This position is crucial for delivering valuable perspectives on market dynamics, consumer preferences, and competitive positioning to facilitate strategic decision-making and foster business expansion.

Primary Responsibilities:

  • Team Leadership:
    • Guide and develop a team of market analysts, offering mentorship and support for their professional growth.
    • Oversee the allocation of budget and resources within the department.
    • Encourage a cooperative atmosphere to promote team achievements.
  • Research Development:
    • Formulate and execute detailed market research plans that align with organizational objectives.
    • Supervise the creation and implementation of both qualitative and quantitative research initiatives.
    • Ensure adherence to industry best practices and methodologies throughout research activities.
  • Data Interpretation:
    • Examine intricate data sets to uncover trends, insights, and actionable recommendations.
    • Convert research outcomes into strategic advice and presentations for executive management.
    • Keep informed about current market trends, consumer behaviors, and sector advancements.
  • Collaboration with Stakeholders:
    • Engage with various teams, including marketing, product innovation, and sales, to fulfill their research requirements.
    • Effectively communicate research findings and their implications to stakeholders across all levels.
  • Continuous Improvement:
    • Regularly assess and refine research techniques and tools.
    • Stay updated on new research technologies and methodologies to promote innovation.

Required Qualifications:

  • Education: A Bachelor's degree in Marketing, Business Administration, Statistics, or a related discipline. A Master's degree or MBA is preferred.
  • Experience: At least 7-10 years of experience in market research, including a minimum of 3 years in a leadership capacity.
  • Essential Skills:
    • Proven leadership and team management capabilities.
    • Expertise in statistical analysis software and data visualization tools (e.g., SPSS, SAS, Tableau).
    • Strong analytical, problem-solving, and critical thinking abilities.
    • Exceptional communication and presentation skills, with the capacity to convey complex data clearly.
    • Demonstrated ability to collaborate effectively with cross-functional teams.

Compensation and Benefits:

  • Attractive salary with performance-related bonuses.
  • Comprehensive health, dental, and vision coverage.
  • Retirement plan with company matching.
  • Generous paid leave and holiday policy.
  • Opportunities for professional growth and development.


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