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Director of Global Demand Generation

1 month ago

Baton Rouge, Louisiana, United States Rocket Software Full time
Job Title: Director of Global Demand Generation

Rocket Software is seeking a highly experienced and results-driven Director of Global Demand Generation to lead our global demand generation strategy and drive pipeline growth, customer acquisition, and revenue.

Key Responsibilities:
  • Develop and lead the global demand generation strategy to drive pipeline growth, customer acquisition, and revenue.
  • Own the global demand generation budget, ensuring optimal allocation of resources to maximize campaign efficiency and impact.
  • Collaborate with regional marketing teams (EMEA, AMER, APAC) to ensure a scalable, cohesive, and data-driven approach to demand generation.
  • Lead and mentor a centralized demand generation team, including global campaign managers and marketing operations specialists.
  • Provide strategic direction and day-to-day oversight of campaign planning, execution, and optimization.
Requirements:
  • 10+ years of experience in demand generation or growth marketing, preferably in an enterprise software company.
  • Proven track record of driving significant pipeline growth and revenue through multi-channel demand gen campaigns in a B2B environment.
  • Experience working for a global company, with an understanding of regional marketing needs and cultural nuances (EMEA, AMER, APAC).
  • Strong knowledge of marketing automation platforms (Marketo, Pardot, etc.), CRM systems (Salesforce), and analytics tools.
  • Excellent leadership and team management skills, with experience leading a globally distributed team.
What We Offer:
  • Extensive paid time off programs (paid holidays, sick, and unlimited vacation time)
  • Healthcare coverage options to fit you (and your family's) needs
  • Retirement savings, with matching contributions by Rocket Software
  • Life and disability coverage
  • Leadership and skills training opportunities

Rocket Software is an equal opportunity employer and is committed to creating a diverse environment. We are proud to be an employer of choice for talented individuals who share our values of empathy, humanity, trust, and love.