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Regional Event Coordinator

2 months ago

Winter Park, Colorado, United States Ruths Chris Full time
Job Summary

The Regional Event Coordinator - Private Dining Sales is responsible for growing Private Dining business through proactive outreach to potential leads, continual prospecting, driving local marketing efforts and responding to inbound leads for Private Dining events in the communities in which they operate.

Key Responsibilities
  • Identify and negotiate marketing/advertising/PR opportunities in local market
  • Create bi-annual marketing plan and competitive analysis
  • Collaborate with Home Office Marketing Managers as needed to ensure advertising opportunities are profitable
  • Fill the sales pipeline by utilizing prospecting tactics
  • Present, negotiate, and successfully sell food, beverage, location and other special services ensuring appropriate profitability
  • Manage accounts to achieve Total Guest Indulgence and build relationships with key account holders
  • Provide Legendary Service to develop Guest rapport, and book repeat Guests throughout the year
  • Remain fully engaged through internal maximization of table touching, networking in bar/lounge, greeting Guests, and interacting with regulars and dining room VIPs
  • Maintain active memberships with meeting planner associations and attend networking events to increase private dining and catering awareness
  • Proactively request Local Marketing support dollars from the RVP supported through the Home Office Local Restaurant Marketing budget
  • Actively pursue preferred caterer status at local venues
  • Coordinate event menus with the Chef to ensure proper inventories and item availability
  • Seek and receives referral from all private dining and catering Guests
  • Conduct Prospect Visits by hosting in house tours for potential Guests and two event showcases per year
  • Understand and utilize booking software Triple Seat to track all incoming leads and events
  • Field inbound/forwarded restaurant phone calls and online inquiries, answer questions, and coordinate the scheduling of all events
  • Respond to Guest inquiries promptly to secure group reservations and generate immediate revenue
  • Provide information, quotes, credit terms, and other bid specifications to Guests
  • Negotiate prices, terms of sales, and/or service agreements; prepares contracts and submits orders
  • Obtain all relevant information from the Guest to send appropriate menu pricing information and secure business
  • Check local restaurant availability by checking Triple Seat and Open Table, validating availability with local Restaurant Manager or GM if any questions
  • Generate a Banquet Event Order, contracting the event specifications and follow-up with the Group Coordinator/Event Planner to secure an executed/signed contract and deposit
  • Communicate all event details to the local management team, ensuring 100% clarity of details and expectations, validating information and menu, and answering questions
  • Develop and execute local events/wine dinners as needed driving additional sales
  • Keep record of Guest contact information, interactions and transactions in our reservation system
  • Maximize private dining revenue center profitability through responsible sales techniques and utilization of approved menus with adherence to established program ROI
  • Periodically prepares and reports results, status of accounts, and leads to manager
  • Additional duties as assigned
Requirements
  • Must be able to read, write, and demonstrate excellent verbal and written communication skills both internally and externally
  • Ability to diplomatically deal with difficult situations and people, while exhibiting a consistent level of professionalism
  • Excellent selling skills
  • Supervisory, people management, and coaching skills
  • Strong computer skills including Microsoft Word, Excel and Outlook
  • Organize and manage priorities to ensure accurate and timely follow through
  • Solve problems quickly and effectively
  • Make sound decisions, particularly during event planning, to ensure profitability
  • Ability to pass a background check