Content Marketing Strategist

5 days ago


Baltimore, Maryland, United States Fortis Colleges and Institutes Full time
Job Summary

We are seeking a highly skilled Content Marketing Manager to join our team at Fortis Colleges and Institutes. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive content marketing strategy that drives engagement and conversion for our student prospects.

Key Responsibilities
  • Develop and execute a content marketing strategy that aligns with our business objectives and resonates with our target audience.
  • Manage the creation and distribution of high-quality content across multiple channels, including social media, email, and our website.
  • Collaborate with internal stakeholders to ensure content is aligned with our brand voice and messaging.
  • Monitor and analyze content performance using metrics such as engagement rates, click-through rates, and conversion rates.
  • Stay up-to-date with industry trends and best practices in content marketing and apply this knowledge to continuously improve our content strategy.
Requirements
  • 5-10 years of experience in content marketing, marketing communications, or a related field.
  • Proven track record of developing and executing successful content marketing campaigns.
  • Strong writing and editing skills, with the ability to create engaging and compelling content.
  • Experience with content management systems, email marketing tools, and social media platforms.
  • Ability to work independently and as part of a team, with a strong attention to detail and ability to meet deadlines.
Preferred Qualifications
  • Experience working in the education or career education sectors.
  • Knowledge of Adobe Marketo and other marketing automation tools.
  • Experience with lead nurture and email engines for student prospect engagement.


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