Marketing & Content Strategist

1 week ago

Baltimore, Maryland, United States InsideHigherEd Full time
Job Title: Marketing & Content Manager

Join the Office of Annual Giving at Johns Hopkins University as a Marketing & Content Manager, a senior management role that requires strategic thinking, leadership, and expertise in content creation and marketing.

About the Role

This position will lead a team of six and serve as a strategic partner in a decentralized university and development environment. The successful candidate will be responsible for developing comprehensive and integrated direct response solicitation strategies, managing a team, and creating content for various channels, including mail, phone, email, and digital.

Key Responsibilities
  • Lead a team of 4 direct reports and 2 indirect reports in the creation, production, and execution of integrated, multi-channel solicitation campaigns for 25+ university and medicine partnerships.
  • Set a comprehensive solicitation strategy for each channel, ensuring alignment with industry best and emerging practices, and track progress against past campaign results to meet and exceed annual goals.
  • Empower the Associate Director, Project Manager to oversee day-to-day progress and decisions related to specific projects, and provide mentorship and guidance for emerging managers on the marketing team.
  • Partner closely with OAG unit liaisons to ensure solicitation campaigns are designed to achieve the goals of individual units, and create and maintain results reports for OAG and DAR leadership.
  • Develop OAG identity by ensuring annual solicitations complement the tone, ethos, and messaging of the overall university and individual units, and lead and manage institutional-wide solicitation initiatives and campaigns.
  • Build close relationships with communications colleagues in DAR and central JHU communications, and develop, monitor, and analyze OAG direct marketing budget.
  • Regularly evaluate OAG's content, messaging, and SOPs to ensure adoption of industry best practices and new technological developments related to direct response.
  • Partner closely with the Head of OAG to grow OAG team, ensure career opportunities for team members, and think strategically about positioning of annual giving within the larger Hopkins landscape and within fundraising as an industry.
Requirements
  • Bachelor's degree in a related field.
  • Five years related experience in direct marketing and/or fundraising required, or equivalent combination of education and experience, preferably working with annual giving including integrated marketing campaigns.
  • Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Preferred Qualifications
  • At least one year of management experience.
  • Experience of working in a complex, multi-divisional, results-oriented environment.
  • Familiarity with higher education annual giving and alumni giving participation strategies a plus.
  • Occasional evening/weekend hours required.

Classified Title: Communications & Marketing Manager
Job Posting Title (Working Title): Marketing & Content Manager
Role/Level/Range: ATP/04/PE
Starting Salary Range: Minimum: $73,299 - Maximum: $128,299 (targeted salary: $105,000)
Employee group: Full Time
Schedule: Monday-Friday; 8:30am-5:00pm
Exempt Status: Exempt
Location: Mount Washington Campus
Department name: Annual Giving
Personnel area: University Administration

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