Marketing & Content Strategist

6 days ago


Baltimore, Maryland, United States InsideHigherEd Full time
About the Role

We are seeking a highly skilled Marketing & Content Manager to join our team at Johns Hopkins University. As a key member of our Development and Alumni Relations (DAR) team, you will play a critical role in supporting our university's focus on research, teaching, and patient care.

Key Responsibilities
  • Lead a team of marketing professionals in the development and execution of integrated, multi-channel solicitation campaigns for over 25 university and medicine partnerships.
  • Develop and implement comprehensive solicitation strategies for each channel, ensuring alignment with industry best practices and emerging trends.
  • Manage A/B testing strategy and track results to meet and exceed annual goals by channel.
  • Provide mentorship and guidance to emerging managers on the marketing team.
  • Partner closely with OAG unit liaisons to ensure solicitation campaigns are designed to achieve the goals of individual units.
  • Develop and maintain results reports for OAG and DAR leadership, highlighting progress in key metrics across direct response channels.
Requirements
  • Bachelor's degree in a related field.
  • Five years of experience in direct marketing and/or fundraising, preferably working with annual giving and integrated marketing campaigns.
  • Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Preferred Qualifications
  • At least one year of management experience.
  • Experience working in a complex, multi-divisional, results-oriented environment.
  • Familiarity with higher education annual giving and alumni giving participation strategies.
What We Offer

Johns Hopkins University offers a competitive salary range of $73,299 - $128,299, with a targeted salary of $105,000. We also offer a comprehensive benefits package, including health, dental, and vision insurance, as well as a 403(b) retirement plan.

This is an exempt position, and the schedule is Monday-Friday, 8:30am-5:00pm. The location is the Mount Washington Campus, and the department is Annual Giving.



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