Business Performance Optimization Specialist

3 weeks ago

Miami, Florida, United States INSIGHTEC Full time
Job Title: Business Performance Analyst

At Insightec, we are seeking a highly skilled Business Performance Analyst to join our team. As a key member of our marketing operations team, you will play a critical role in driving business growth and improving operational efficiency.

Key Responsibilities:
  • Liaise between Marketing and Outreach teams to develop and implement marketing operational processes, marketing technology, and digital strategy.
  • Lead process improvement initiatives to enhance operational efficiency and success of the Market Outreach program.
  • Act as a liaison between marketing and outreach teams to bridge the gap between DTC and lead pull-through.
  • Effectively communicate and advocate for optimal performance to ensure key success factors.
  • Work with the marketing team to create a strong digital strategy tailored to the company's goals and objectives.
  • Develop adaptive and flexible processes and strategies to increase utilization and align with company goals.
  • Responsible for internal business processes and digitalization of the company.
  • Work with managers and directors to develop tools and software to increase productivity.
  • Collaborate with the ad/buying agency on lead quality and pull-through analysis.
  • Serve as a liaison between marketing and education teams to ensure lead needs are satisfied and sustained.
  • Provide data analytics and analysis on campaign success, channel strategy, and audience evaluation.
  • Work with Insightec leadership to apply execution strategy to executive goals for the Education team.
  • Consult with education managers and leaders on Health Educator execution strategies, process improvement, process documentation, and change management.
Requirements:
  • Master's degree or higher in a relevant field of study with at least 2 years of experience or bachelor's degree and at least 5 years of experience.
  • Salesforce automation advanced skills.
  • Superior communication and influencing skills.
  • Innovative instincts and imagination for implementing performance improvement methods.
About Insightec:

Insightec is a growing medical technology company transforming patient lives through innovative incisionless surgery. Our Exablate Neuro platform focuses sound waves, guided by MRI, to provide tremor relief to patients with Essential Tremor and Tremor-dominant Parkinson's Disease. We are a global team united by a common vision to transform healthcare by making focused ultrasound a standard of care for patients.

We challenge and empower our people to be great at what they do and leverage our different ideas, skills, interests, and cultural backgrounds to succeed. Our culture is built on Our Values of integrity, team, quality, innovation, and patient care.

We are an equal opportunity employer committed to a safe work environment free from discrimination, where employees are treated with dignity and respect.

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