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Executive Director, OmegaXL Brands
2 months ago
Develop and execute a comprehensive brand strategy to drive growth and expansion in the supplement industry.
Key Areas of Focus:
- Brand Messaging and Positioning: Create and implement a brand messaging hierarchy to reach new audiences and expand brand awareness.
- Assortment, Promotion, and Pricing Strategies: Develop and execute strategies to maximize revenue and profitability.
- Annual Marketing Planning and Execution: Develop and execute a 360-marketing plan and calendar, including TV, digital, and radio advertising.
- Brand Positioning and Consumer Data: Analyze brand positioning and consumer data to provide insights on what is working.
- Product Development: Identify and develop new products to add to the Omega XL franchise.
- Communication Strategy and Production Oversight: Lead the communication strategy for the brand, including asset development for infomercials and digital campaigns.
- Talent and Partnerships: Identify and negotiate celebrities and partnerships aligned with the Omega XL brand.
- Retention: Develop and execute retention strategies to ensure customer loyalty and engagement.
Amazing opportunities for career progression in a dynamic and entrepreneurial culture.
Benefits:
- Medical, dental, and vision insurance
- 401(k) with 100% match up to 6% of salary deferrals
- Generous paid time off and holidays
- Sick time and personal time
- Volunteer time
- Employer-paid life insurance
- Health savings account with company contribution
- Voluntary life and dependent insurance, short-term disability, long-term disability, accident, and critical illness insurance
- Employee assistance program
Bachelor's degree in business, communications, English, marketing, or related field.
Preferred Qualifications:
- MBA
- 10+ years of experience in a similar position
- Understanding of the full marketing mix, including experience with planning, management, execution, and measurement of all forms of media
- Strong background working with a larger budget Direct-To-Consumer, CPC role with a CPG e-commerce environment
- Bilingual in English and Spanish
- Background in healthcare, wellness, and the supplement industry