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Executive Director, OmegaXL Brands

2 months ago


Fort Lauderdale, Florida, United States Great HealthWorks Full time
{"title": "Executive Director, OmegaXL Brands", "description": "Key Responsibilities

Develop and execute a comprehensive brand strategy to drive growth and expansion in the supplement industry.

Key Areas of Focus:

  • Brand Messaging and Positioning: Create and implement a brand messaging hierarchy to reach new audiences and expand brand awareness.
  • Assortment, Promotion, and Pricing Strategies: Develop and execute strategies to maximize revenue and profitability.
  • Annual Marketing Planning and Execution: Develop and execute a 360-marketing plan and calendar, including TV, digital, and radio advertising.
  • Brand Positioning and Consumer Data: Analyze brand positioning and consumer data to provide insights on what is working.
  • Product Development: Identify and develop new products to add to the Omega XL franchise.
  • Communication Strategy and Production Oversight: Lead the communication strategy for the brand, including asset development for infomercials and digital campaigns.
  • Talent and Partnerships: Identify and negotiate celebrities and partnerships aligned with the Omega XL brand.
  • Retention: Develop and execute retention strategies to ensure customer loyalty and engagement.
What We Offer

Amazing opportunities for career progression in a dynamic and entrepreneurial culture.

Benefits:

  • Medical, dental, and vision insurance
  • 401(k) with 100% match up to 6% of salary deferrals
  • Generous paid time off and holidays
  • Sick time and personal time
  • Volunteer time
  • Employer-paid life insurance
  • Health savings account with company contribution
  • Voluntary life and dependent insurance, short-term disability, long-term disability, accident, and critical illness insurance
  • Employee assistance program
Requirements

Bachelor's degree in business, communications, English, marketing, or related field.

Preferred Qualifications:

  • MBA
  • 10+ years of experience in a similar position
  • Understanding of the full marketing mix, including experience with planning, management, execution, and measurement of all forms of media
  • Strong background working with a larger budget Direct-To-Consumer, CPC role with a CPG e-commerce environment
  • Bilingual in English and Spanish
  • Background in healthcare, wellness, and the supplement industry
", "lang_code": "en-US"}