Marketing Director

4 days ago

Fort Lauderdale, Florida, United States Save the Water Full time

Marketing Director Role Overview

The Marketing Director will be responsible for managing and supporting the Marketing Group in planning, development, and implementation of all marketing strategies, communications, and public relations activities for Save the Water.

Key Responsibilities:

  • Develop and execute marketing strategies to communicate the Organization's purpose and activities to target markets.
  • Provide planning and leadership to the Marketing Group to ensure the development of appropriate structures, systems, competencies, and values to implement the goals of the Marketing plan.
  • Organize and implement marketing campaigns, including events, digital marketing, creative marketing, and PR, working with the Development and Fundraising Director to deliver desired fundraising for the organization through direct-to-consumer channels.
  • Plan and conduct monthly Marketing Group meetings, including sending agendas, taking meeting minutes, and following up.
  • Ensure each opportunity is evaluated for its marketing efforts to deliver a positive customer experience.
  • Support the team through proofreading marketing materials, packaging proofs, and marketing presentations.
  • Work closely with the Social Media Group, Fundraising Group, and the Technology UX Development & Design team to ensure lead targets are met and all campaigns are executed successfully.
  • Communicate monthly with Vice President(s) and as needed with the President and other Directors.
  • Provide Monthly Report to Vice President(s) and Quarterly Objectives for your Group.
  • Attend Quarterly Operations Meetings and communicate with HR on open positions, hiring and resignation processes, and other procedures as requested.
  • Interview volunteer candidates and provide training for new volunteers, and provide ongoing coaching and assistance for active volunteers.
  • Manage and keep operational documents updated, including the SOP Manual, and assist in developing procedures & documents for the organization.

Requirements:

  • Bachelor's degree in Business/Marketing or related field.
  • Demonstrated ability to handle multiple projects and details simultaneously, with extreme organization and a solution-oriented mindset.
  • Requires self-direction, tact, diplomacy, and a clear, courteous, and professional manner.
  • Must demonstrate effective oral communication skills and the ability to work cooperatively with staff inside and outside of the department.
  • Demonstrated excellence in organizational, managerial, and communication skills.
  • Associate degree or comparable work experience.
  • Minimum of one to two years of experience as a marketing manager, advertising coordinator, or PR representative with multiple concurrent projects.
  • Experience with A/B testing and Adobe Creative Suite is a plus.
  • Experience with Google AdWords and MailChimp (or a similar email program) is required.

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