Project Manager for Demand Generation Content

3 days ago

Santa Clara, California, United States Russell Tobin & Associates Full time
Project Manager for Demand Generation Content

Russell Tobin & Associates is seeking a highly skilled Project Manager to lead the development of demand generation content. This is a key role for a proactive and results-driven individual who will drive the execution of creative assets for demand gen campaign releases.

The ideal candidate has previous experience managing the development of demand generation assets and programs with significant moving parts and deliverables within an agency and/or internal creative department. The Project Manager will be responsible for working with campaign managers to develop campaign release timelines, ensuring on-time delivery of campaign assets to Localization teams, digital media, and other content teams.

Responsibilities:
  • Develop and manage campaign release timelines to ensure on-time delivery of campaign assets
  • Work with campaign managers to ensure the latest updates on Brand guidelines, messaging, and corporate-level Brand campaigns that may affect demand gen campaigns
  • Arrange enablement sessions to share key information
  • Lead twice-yearly design explorations of demand gen campaign templates to align with latest Brand campaign look and feel and voice and tone/messaging
  • Attend bi-weekly campaign team meetings to report on the latest status of current release deliverables
  • Manage project intake and execution with key campaign stakeholders
  • Review creative briefs to ensure writers have quality content to write demand gen copy for display, social, video, and email
  • Manage and track creative assets for demand gen campaigns
  • Manage creative reviews with the Associate Creative Director and Executive Creative Director as needed and all campaign stakeholders
  • Conduct QA review of all final assets before delivering to campaign team Sharepoint and uploading to the GIC App in SURF
  • Identify and remove impediments that block the team's ability to meet project objectives
  • Provide timely status reports, meeting follow-ups, and action items, introduce risk-avoidance tactics to minimize project delivery concerns, and communicate timelines and approval framework for cross-team understanding
  • Facilitate team discussions, resolve conflict, and escalate risks to leadership when necessary
Requirements:
  • 8+ years of project management experience in a creative agency or internal creative marketing team that produces results-driven demand generation campaign assets
  • Experience managing integrated demand campaigns with multiple placements across a variety of media, including DCO display advertising, social media, video, and email
  • Experience working on production, deployment, and optimization for digital executions
  • Experience with e-commerce and digital asset management platforms, ideally in consumer or tech
  • Ability to work under tight timelines in a fast-paced environment with quick turnarounds
Preferred Qualifications:
  • Exceptional ability to look at a large-scale program at a holistic and macro level and clearly communicate deliverables across a cross-functional team
  • Outstanding organizational, negotiation, and relationship-building abilities
  • Ability to thrive in a rapid-paced environment on multiple projects in a large company atmosphere
  • Proven experience working for creative brands both consumer and B2B. Strong command of the creative process for development of traditional media
  • Ability to work on a global scale across many internal stakeholders with varying degrees of experience with visual storytelling and the production of digital assets
Benefits:

Russell Tobin & Associates offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

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