Digital Marketing Specialist

1 day ago


Phoenix, Arizona, United States Epiq Full time
Job Title: Digital Marketing Specialist

Epiq is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for building, managing, and executing email campaigns for a global law firm.

The ideal candidate will have a minimum of three years' experience in email marketing, with a strong background in email service platforms (Vuture-preferred) and content management systems (Sitecore-preferred). You will be responsible for managing end-to-end campaign production, including email creation, audience segmentation, landing page development, and reporting on KPIs and success metrics.

Responsibilities:
  • Plan, execute, and measure email marketing campaigns and landing page development
  • Build and send emails in email service platforms (Vuture-preferred) and create, edit, and post content on landing pages within a website content management system (Sitecore-preferred)
  • Develop audience segmentation and targeting strategies for email list building and optimization
  • Provide user training and support, and support email policies and best practices
  • Assess and recommend strategies to increase conversion rate optimization and conduct A/B testing to improve KPIs: reduce unsubscribe rates, hard bounce and soft bounce rates; and increase open and click-through rates
  • Work with internal stakeholders to develop email and landing page content to align with brand strategy and guidelines
Requirements:
  • Minimum of three years' experience in an email marketing role utilizing various email service platforms (Vuture-preferred), as well as building landing pages within content management systems (Sitecore-preferred)
  • Ability to work within tight turnaround times while still applying the highest level of quality assurance to each project
  • Strong project management skills
  • Excellent written communication skills
  • Strong project management skills and exceptional attention to detail
  • Experience with marketing automation tools such as Marketo, Pardot, etc. is a plus
Compensation:

The compensation range for this role is $63,156.00 USD Annual and may be eligible for an annual bonus. Actual compensation within that range will be dependent upon the individual's location, skills, experience, and qualifications.

Epiq is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment where all employees feel valued and supported.



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