Digital Marketing Strategist

18 hours ago


Phoenix, Arizona, United States Industrial Metal Supply Full time
Digital Marketing Specialist

Industrial Metal Supply is seeking a highly skilled Digital Marketing Specialist to join our team. As a key contributor to our marketing efforts, you will be responsible for developing and executing comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads that support our business goals.

Key Responsibilities:
  • Develop and execute digital marketing campaigns across multiple channels, including social media, email, and search engine optimization.
  • Analyze market trends and consumer behavior to inform marketing strategies and optimize campaign performance.
  • Champion campaign performance, KPIs, and reporting to drive marketing efficiencies and effectiveness.
  • Collaborate with the marketing team to develop and implement a regional digital customer journey, touchpoint, and content mapping for paid media activation.
  • Drive digital marketing experimentation, A/B testing, and innovation to stay ahead of the competition.
  • Oversee the company's social media presence and develop content to engage with customers and promote the brand.
  • Support media planning and budgeting to ensure efficient use of resources.
  • Regularly report on digital marketing efforts and performance to stakeholders.
Requirements:
  • 5+ years of experience in digital marketing, with a proven track record of developing and executing successful campaigns.
  • Strong knowledge of paid social, SEO, and SEM strategies, tactics, and measurement.
  • Experience with online monitoring and tracking tools, including Google Analytics.
  • Experience with design tools, such as Canva, to create internal and customer-facing collaterals.
  • Strong problem-solving skills and ability to implement changes rapidly to positively impact marketing performance.
  • Excellent oral and written communication skills.
  • Strong organizational and time management skills with the ability to multitask.
What We Offer:
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.


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