Digital Marketing Specialist

1 day ago


Phoenix, Arizona, United States Grand Canyon Education, Inc. Full time
Marketing Specialist Job Description

Grand Canyon Education, Inc. is a leading educational service company seeking a skilled Marketing Specialist to drive lead generation and manage digital marketing campaigns.

Key Responsibilities:
  • Develop and execute small to medium-scale Paid Search, Paid Social, and Display advertising campaigns to drive lead generation.
  • Create comprehensive project plans for campaign launches, including planning, management, and execution.
  • Analyze client needs and translate them into effective marketing strategies.
  • Manage and optimize relationships with third-party media and affiliate marketing vendors.
  • Develop and execute affiliate marketing plans, including budget allocation and performance monitoring.
  • Collaborate with compliance services to ensure all marketing materials adhere to brand guidelines and legal requirements.
  • Participate in regular video conferences with internal teams and external stakeholders.
Requirements:
  • Bachelor's degree in Marketing, Communications, or related field.
  • Proven experience in digital marketing and lead generation campaigns.
  • Experience with Google Ads, Facebook Blueprint, or other relevant platforms.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent project management and organizational skills.
  • Proficiency in digital marketing tools and platforms.
  • Strong communication and interpersonal skills.
  • Ability to work collaboratively in a remote environment.
  • Certificate in Google Ads, Facebook Blueprint, or other relevant platforms.
  • Knowledge of Excel.
Why Work at Grand Canyon Education, Inc.:
  • Exceptional workplace benefits, including medical, dental, vision, life, and disability insurance, flexible spending accounts, and a 401K savings plan.
  • Generous time off plan and 11 paid holidays.
  • Paid time off to volunteer in the community or at GCU-sponsored events.
  • Full-time employees, their spouses, and dependent children are eligible for an Education Tuition Discount Program.


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