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CRM Strategy Manager
2 months ago
Position Overview:
As the CRM Strategy Manager, you will take charge of crafting, executing, and overseeing the CRM initiatives at Harris Blitzer Sports & Entertainment. Your role will focus on nurturing and strengthening connections with our fan base, driving revenue growth, and ensuring retention across various departments.
The ideal candidate will possess a robust background in maintaining a reliable CRM ecosystem, along with the expertise to promote cross-departmental adoption of CRM tools and methodologies. You will also be responsible for implementing and managing optimal operational practices within the CRM platform.
Key Responsibilities:
- Design and implement a holistic CRM strategy aimed at enhancing fan engagement, acquisition, and retention.
- Oversee daily CRM operations, including data management, user training, and data integrity.
- Assess and propose CRM best practices to improve data quality and user experience.
- Collaborate with internal teams to support sales initiatives by managing leads, analyzing customer insights, and evaluating performance metrics.
- Generate reports and dashboards to assess key performance indicators for ticketing, premium offerings, and partnership campaigns.
- Work alongside the analytics team to apply insights from predictive modeling for season ticket member retention, lead prioritization, and effective sales outreach.
- Assist in the establishment of internal and external data governance protocols, including regular audits of CRM processes.
- Ensure compliance with relevant data privacy regulations (GDPR, CCPA, etc.) regarding platform functionalities and operations.
- Build and maintain collaborative relationships across the organization, serving as a liaison for internal stakeholders and external partners.
- Perform additional duties as assigned by management.
Qualifications:
- Bachelor's degree in a relevant field or equivalent professional experience.
- A minimum of two years of experience in CRM campaign development, execution, and workflow management.
- Strong understanding of database architecture and proficiency in SQL is preferred.
- Experience with data visualization tools such as Tableau or PowerBI.
- Exceptional attention to detail, along with strong communication, time management, and organizational skills.
Working Conditions:
- Travel Requirements: Occasional travel may be necessary (
