Digital Content Coordinator

2 days ago

Irvine, California, United States Bell Helmets Full time
Digital Content Coordinator Job Description

We are seeking a highly skilled Digital Content Coordinator to join our team at Bell Helmets. As a key member of our Ecommerce team, you will play a crucial role in accelerating the growth of our branded websites.

Key Responsibilities:
  • Coordinate website updates to support campaigns and initiatives.
  • Build out scheduled content across landing pages and support campaigns using platform page builder content tool.
  • Implement content for specific content buckets into the content management system ensuring structure aligns with internal best practices.
  • Work with Marketing, Merchandising, and Creative teams to ensure updates are properly uploaded and on schedule for launch.
  • Assist content creation workflow via submitting creative requests, collaborating across teams, and gathering stakeholder feedback pre-launch.
  • Closely quality check and test all new content and added functionality to the site prior to releases.
  • Assist in new product launch initiatives; including but not limited to coordinating new product digital assets and messaging.
  • Create content plans, tracking, and report on progress to plan. Coordinate timelines, scheduling, and asset requests. Set deadlines and manage the tracking of deliverables to ensure that timelines are met.
  • Drive experience through partnership for website updates, new pages, and coordination of content activities.
  • Work collaboratively with the marketing team ensuring all written and visual content is on brand; Proofread and edit content to adhere to brand guidelines.
  • Manage content key initiatives tracker.
  • Monitor and analyze content activities to share top stories and develop next level recommendations for content, campaigns, and experiences.
  • Monitoring competitor analysis and sharing insights and recommendations that could provide improved content performance.
  • Assist pulling relevant content data to report on KPIs.
  • Identify and apply process improvements.
  • Stay abreast of industry content trends and actively share new insights.
  • Regularly report on site traffic and performance metrics tied to content.
  • Conducting ad hoc keyword, competitor, and industry research to support new content initiatives.
  • Supporting the creation of content performance reports, working with team members to assess performance and identify trends and opportunities to improve or build upon content.
  • Actively participate in team strategy sessions and brainstorming for content campaigns and monthly content calendar.
  • Keep a pulse on social media feedback and questions to help inform future content ideas.
  • QA and optimize content experiences for across all devices including mobile first.
  • Execute ongoing optimization tactics to increase the visibility of content (E.g., internal linking, content updates).
  • Providing documentation and organizational support to ensure all initiatives are cataloged and insights are leveraged for future content
What We Offer:

We offer a highly competitive salary, comprehensive benefits including medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission.

We are an Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled and reserve the right to limit our Postings in any jurisdiction, country or territory.

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