Content Marketing Specialist

5 days ago

Irvine, California, United States CorVel Healthcare Corporation Full time
Job Summary

We are seeking a highly skilled and motivated Content Marketing Specialist to join our marketing team at CorVel Healthcare Corporation. The ideal candidate will have a strong understanding of content marketing principles and be able to create engaging content that drives brand awareness and customer engagement.

Key Responsibilities
  • Develop and Implement Content Marketing Strategy
    • Design and execute a comprehensive content marketing strategy aligned with business goals and industry trends to enhance brand awareness.
  • Create High-Quality Content
    • Develop, edit, and manage high-quality content, including blog posts, white papers, case studies, email campaigns, and videos.
  • Manage Social Media Presence
    • Manage the company's LinkedIn account, including creating and scheduling posts, managing paid ads, and monitoring analytics.
  • Enhance Employee Engagement
    • Increase employee engagement on LinkedIn by providing resources and producing content through social media advocacy tools.
  • Adapt and Produce Content
    • Adapt and produce both organic and paid content that matches the tone and look of existing materials, ensuring a clear brand voice that aligns with company values and key messaging.
  • Manage Project Workflows
    • Manage project workflows, establish deadlines, and ensure timely content delivery.
  • Conduct Keyword Research
    • Conduct keyword research and incorporate SEO best practices to improve website performance and increase traffic.
  • Collaborate with Cross-Functional Teams
    • Collaborate cross-functionally with digital, design, product, and sales teams to create content that supports and enhances marketing campaigns.
  • Coordinate with External Vendors
    • Coordinate with external writers, agencies, and other vendors as needed.
Requirements
  • Exceptional Writing and Editing Skills
    • Exceptional writing, editing, and proofreading skills.
  • Strong Understanding of Content Marketing Principles
    • Strong understanding of content marketing principles and SEO.
  • Proven Track Record of Creating Engaging Content
    • Proven track record of creating content that drives traffic and engagement.
  • Experience with Marketing Tools
    • Experience in Microsoft Office, Canva, Sprout Social (or similar tools), and LinkedIn Advertising.
  • Excellent Project Management Skills
    • Excellent project management skills with the ability to handle multiple projects simultaneously.
  • Excellent Communication and Analytical Skills
    • Excellent communication, analytical, and time management skills.
  • Ability to Work Independently and as Part of a Team
    • Ability to work independently and as part of a team in a fast-paced environment.
  • Knowledge of Visual Design Principles
    • Knowledge of visual design principles and graphic design skills (preferred).
  • Experience with Marketing Platforms
    • Experience with marketing platforms/tools, including WordPress, BrightEdge, Semrush, Trello, JasperAI, Figma, Photoshop, Seismic, and Pardot/Salesforce (preferred).
  • Familiarity with Video Marketing
    • Familiarity with video marketing and multimedia storytelling (preferred).
Education and Experience
  • Bachelor's Degree in Marketing or Related Field
    • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 3+ Years of Experience in Content Marketing
    • 3+ years of experience in content marketing, content creation, or related roles.
  • Experience in the Healthcare Industry
    • Experience in the healthcare or risk management industry (preferred).
Pay Range

CorVel uses a market-based approach to pay and our salary ranges may vary depending on your location. Pay rates are established taking into account the following factors: federal, state, and local minimum wage requirements, the geographic location differential, job-related skills, experience, qualifications, internal employee equity, and market conditions. Our ranges may be modified at any time.

For leveled roles (I, II, III, Senior, Lead, etc.) new hires may be slotted into a different level, either up or down, based on assessment during the interview process taking into consideration experience, qualifications, and overall fit for the role. The level may impact the salary range and these adjustments would be clarified during the offer process.

Pay Range: $79,704 – $132,692

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