Digital Marketing Specialist
5 hours ago
We are seeking a highly motivated Digital Marketing Specialist to join our team at Western Digital. As a key member of our marketing team, you will be responsible for driving online sales through social platforms, paid search, paid shopping campaigns, digital display, online video, and more.
Key Responsibilities:- Develop and execute social media campaigns to engage with our target audience.
- Build and manage global Search Engine Marketing (SEM) campaigns to drive traffic and conversions.
- Analyze data to optimize campaigns and improve performance.
- Collaborate with internal teams to align all eCommerce marketing activities.
- Identify and develop marketing assets to accelerate our eCommerce and channel growth.
- Create editorial calendars and schedules to ensure consistent content delivery.
- Coordinate the launch of all Digital Marketing campaigns into new regions.
- Track channel budgets and make recommendations to grow Revenue while hitting target KPIs.
- BA/BS required.
- Minimum of 2-3 years experience in social media marketing.
- Understanding of digital marketing concepts and KPIs, experience managing campaigns required.
- Passion for Digital Marketing with strong Analytical skills and a desire to always seek out "the why" using data.
- An employee's pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
- The salary range is what we believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York. This range may be modified in the future.
- You will be eligible to participate in Western Digital's Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance. Depending on your role and your performance, you may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Western Digital's Standard Terms and Conditions for Restricted Stock Unit Awards.
- We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program, employee stock purchase plan, and the Western Digital Savings 401(k) Plan.
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