Digital Marketing Specialist

6 hours ago


Irvine, California, United States Western Digital Full time
Job Title: Digital Marketing Specialist

Western Digital is seeking a highly motivated Digital Marketing Specialist to drive online sales through social platforms, paid search, paid shopping campaigns, digital display, online video, and more.

Key Responsibilities:
  • Develop and execute social media campaigns and strategies
  • Build and manage global Search Engine Marketing (SEM) campaigns
  • Analyze data and optimize campaigns for maximum ROI
  • Manage daily/weekly/monthly/quarterly reporting and budget tracking
  • Collaborate with internal teams to align eCommerce marketing activities
  • Identify and develop marketing assets to accelerate eCommerce and channel growth
  • Create editorial calendars and schedules
  • Coordinate the launch of Digital Marketing campaigns into new regions
  • Track channel budgets and make recommendations to grow Revenue while hitting target KPIs
Requirements:
  • BA/BS required
  • Minimum of 2-3 years experience in social media marketing
  • Understanding of digital marketing concepts and KPIs, experience managing campaigns required
  • Passion for Digital Marketing with strong Analytical skills and a desire to always seek out "the why" using data
What We Offer:
  • Competitive salary and benefits package
  • Opportunity to work with a leading technology company
  • Collaborative and dynamic work environment
  • Professional development and growth opportunities

Western Digital is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive environment where every individual can thrive.



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