Digital Marketing Channel Sales Director

6 days ago


Raleigh, North Carolina, United States RELX Full time
About the Role

We are seeking a highly skilled Digital Marketing Channel Sales Director to join our team at RELX. As a key member of our commercial team, you will be responsible for driving online sales of subscription services across multiple regions globally.

Working closely with our commercial teams, you will enhance website performance to boost traffic, conversions, and renewals, driving subscription service sales. Your expertise in ecommerce operations, digital marketing, and channel sales will be instrumental in achieving our business objectives.

Responsibilities
  • Develop and implement an ecommerce strategy to enhance website performance, including running experiments
  • Manage online activities for traffic acquisition, conversion, and ultimately sales
  • Lead market research to understand buyer behavior and use data to drive better outcomes
  • Oversee digital marketing channels, including PPC, SEO, Display, affiliates, and email marketing
  • Ensure maximized SEO with keywords driving subscription conversions
  • Report on performance and manage digital marketing strategies
Requirements
  • Possess a deep understanding of ecommerce operations with a focus on driving sales for B2B subscription products
  • Be able to set direction and deliver outcomes using tools such as Adobe E Commerce or similar
  • Be proficient in using Google Analytics and implementing digital marketing concepts
  • Have broad experience in attribution modeling, website speed optimization, A/B testing, and conversion management
  • Be assured in developing and overseeing retail and eCommerce-focused digital marketing strategies
  • Have excellent understanding of UX, web design, customer flow, and web analysis
About Us

LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world.

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