Senior Content Writer
13 hours ago
We are seeking a highly skilled Senior Content Writer to join our team at TriMark Digital. As a key member of our content team, you will be responsible for crafting engaging, well-optimized content that drives leads for our clients.
Key Responsibilities:
- Develop and refine high-quality content for various digital channels, including blogs, social media, digital ads, website copy, email campaigns, case studies, and video scripts.
- Collaborate with account managers and content strategists to develop and implement content that aligns with client objectives and is optimized for search engines.
- Proofread and edit content, including content developed by junior writers, for clarity, accuracy, and adherence to brand guidelines.
- Support Organic Search specialists with keyword research and adhere to SEO best practices to create content that ranks highly in search engines.
- Collaborate with other department specialists to ensure cohesive messaging and consistency across all marketing channels and content placements.
- Provide leadership and support to junior content writers, offering feedback and guidance to help them develop their skills and produce high-quality content.
- Monitor content performance using tools like Google Analytics to analyze key success metrics and make adjustments to improve engagement and conversion rates.
Requirements:
- Bachelor's degree in Marketing, Communications, English, or a related field.
- 3-4 years' experience writing content for a digital marketing agency, within the last year.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Demonstrated ability to grasp and adapt to different brand voices and industry-specific content requirements.
- Proficiency in SEO fundamentals and best practices, including keyword research and content optimization.
- Ability to multitask, manage deadlines, and work effectively for 10+ client accounts in a fast-paced environment.
- Desire to grow into a content strategist role, assuming more responsibility in strategy development and implementation, including lead generation, audience engagement, and brand awareness strategies that deliver on clients' business goals.
Salary Range: $65,000 – $75,000
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