Associate Director Paid Search
1 month ago
Sosemo LLC is a distinguished digital marketing agency that specializes in strategic media planning, purchasing, and campaign management. Our excellence is widely acknowledged in the digital realm, particularly in serving pharmaceutical and consumer brands. Our dedicated team leverages the potential of key digital channels, including search marketing (SEM/SEO), social media, display advertising, and programmatic strategies, to amplify brand visibility and facilitate customer acquisition for our valued clients.
Job DescriptionWe are seeking a talented Associate Director of Paid Search (SEM) or a strong Manager to join our growing team. As a rare opportunity to join a stellar team, we are looking for an exceptional candidate with a proven track record of success in paid search marketing, client management, and team leadership.
Key Responsibilities- Assist with proposal development for new and existing clients
- Manage and delegate roles and responsibilities and tasks to a team of 2-3 strategists and associates and maintain high standards for quality work
- Ensure that the Sosemo Approach is followed by the team
- Function as a strategic expert on the team to help guide both clients and the client services team
- Work with Operations/Project Management to manage timelines and confirm that all work is delivered in a timely manner leveraging status reports, hours tracking and project management software
- Manage clients and ensure satisfaction
- Conduct keyword research, social listening, analysis/insights/recommendations
- Conduct inventory assessments and development budget allocation recommendations
- Structure and setup campaigns
- Paid search campaign management
- Develop and optimize ads
- Participate in PRC reviews for pharmaceutical clients
- Manage paid media campaigns
- Demonstrates value against all initiatives by providing monthly/quarterly metrics reports
- Research and keep up on industry trends
- Assist with strategy development and team management
- Develop new marketing services and refine processes
- 4-year college degree in marketing, computer science, or related field
- 4-6 years of experience managing paid search campaigns
- Must have 2-3 years of prior team management experience
- Must have Fortune 500 or prior big agency experience
- Prior pharmaceutical marketing experience
- Passion for digital marketing and entrepreneurship
- Must have strong analytical and problem-solving skills
- Must have strong verbal and written communication skills
- Must have stellar presentation skills (Virtually & In-Person)
- Ability to manage and prioritize multiple projects simultaneously
- Must be able to make decisions in a fast-paced environment
- Must be highly detail-oriented
- Must have basic knowledge of web technologies
- Must have working knowledge of social networking sites, search engines and app stores
- Must have expert knowledge of paid search engine marketing
- Must have working knowledge of paid social
- Must have leadership qualities
- Must have the ability and desire to train and develop talent
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