Senior Manager, Paid Search Lead
4 weeks ago
Amsive is seeking a highly skilled Senior Manager, Paid Search to lead and manage paid search campaigns across Google and Bing for enterprise-level E-commerce clients. This role involves developing strategies, optimizing performance, and managing a team while collaborating with cross-functional stakeholders.
Key Responsibilities- Develop and implement paid media strategies across multiple platforms (Google and Bing) with a focus on E-commerce.
- Build and manage complex E-commerce campaigns, including product feeds, dynamic ads, and other scalable media structures.
- Set up and manage testing methodologies to optimize new campaign structures, bid strategies, creatives, and other elements before scaling.
- Utilize feed management tools, such as Feedonomics, GoDataFeed, DataFeedWatch, ProductsUP or Merchant Advantage to optimize and maintain product feeds for campaigns.
- Oversee the media budget allocation and ensure efficient use of spend to maximize campaign effectiveness.
- Report regularly on campaign performance, providing actionable insights and recommendations for improvement.
- Analyze data and performance metrics to optimize campaigns for ROI, engagement, and other key KPIs.
- Collaborate with cross-functional teams, including creative, analytics, and account management, to align media efforts with overall marketing strategies.
- Advise clients on best practices, strategies, and emerging trends in paid search and digital advertising.
- Manage and mentor a team of 1-3 paid search specialists, ensuring continuous development and improvement.
- Prioritize and manage team efforts and resources to exceed client deliverables.
- Project manage complex campaign tasks and ensure timely delivery.
- Build and standardize processes for campaign execution, optimization, and reporting to ensure operational efficiency.
- Stay current with the latest industry trends, tools, and best practices in paid search and digital advertising.
- 5+ years' experience working in a performance marketing agency or in-house digital marketing team.
- 5+ years of hands-on paid search experience in Google and Bing, with advanced expertise in campaign setup, management, and optimization.
- 5+ years of experience advising and managing E-commerce clients, with a proven track record of driving results.
- 3+ years of experience managing and developing a team of 1-3 people.
- Strong experience with decentralized data sources and platforms.
- Proven ability to prioritize and allocate resources to meet client expectations and deliverables.
- Exceptional project management skills with experience managing complex tasks with conflicting priorities.
- Excellent communication, analytical, and problem-solving skills.
- Ability to thrive in a fast-paced, collaborative, and dynamic environment.
- Experience with enterprise-level clients, particularly in the E-commerce sector.
- Knowledge of additional digital advertising platforms, tools, or strategies (e.g., social media, programmatic advertising) is a plus.
- Familiarity with data visualization and reporting tools such as Google Analytics, Adobe Analytics, Tableau, Power BI, Rockerbox etc.
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