Digital Marketing Strategist

4 weeks ago

New York, New York, United States MediaMonks Full time

About the Role

The Digital Marketing Strategist - Leading Paid Search Expert is a high-level position that requires a paid search wizard who excels in optimizing digital ad campaigns and driving strategic initiatives. This individual should be passionate about working at the intersection of paid search execution and account management.

Responsibilities

  • Serve as the main point of contact and lead to manage 2-5 Media.Monks clients
  • Responsible for the day-to-day management, analysis, and optimizations of paid search campaigns
  • Revenue & retention responsibilities for team accounts
  • Participate in onboardings, renewal calls, and other important client communications
  • Work with the team to drive paid search account strategy, forecasting, and planning
  • Analyze performance data and KPIs
  • Create and deliver quarterly performance reviews for direct reports
  • Run weekly team meetings to track progress toward client & team goals

Paid Search & Process

  • Build, launch, and continuously monitor/optimize Google, Bing, and other Paid Search ad campaigns in the platform to client-driven KPIs such as CPL, MQL, SAL, CAC, ROAS, Opportunity Win Rate, etc.
  • Lead budget pacing and optimization implementation
  • Assist in forecasting, budget planning, and product mix allocation
  • Develop, create, and launch robust testing plans
  • Think creatively to develop innovative tactics and strategies that drive results for clients
  • Assist with and run advanced training on new features and services
  • Create best practices, and assist in developing process documents

Requirements

  • Proficient in Google Ads, Bing Ads, Google Analytics, and Performance Max
  • Minimum of 4 years in direct paid search client management, including paid search strategy development, execution & client relationship management
  • Strong focus on project management, attention to detail, and effective communication skills with both internal and external stakeholders
  • Strong understanding of marketing attribution & alternative measurement methodologies
  • Experience working with additional analytics tools such as Adobe Analytics
  • Experience presenting digital marketing strategy to C-Suite and executive audiences
  • Familiarity with optimizations based on offline conversion tracking
  • Passion for crunching numbers, analyzing data, and navigating spreadsheets
  • Ability to be persuasive when discussing paid search performance with clients and your team
  • 'Driven' and 'Innovative' attributes commonly associated with you
  • 4-year college degree or equivalent work experience

Preferred Qualifications

  • Previous experience assisting B2B clients is highly desirable
  • Experience managing budgets ranging from $50,000 to $100,000 per month
  • Experience managing app campaigns and demand generation campaigns
  • Experience with SA360 is a plus

About Monks Limited

Monks Limited is a global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world.

What We Offer

Monks Limited offers an excellent, full-coverage medical, dental, and vision insurance with employer-paid HRA, generous PTO, 15 company-wide holidays, 401k with company contribution, paid parental leave, work-life balance with an emphasis on personal well-being, career growth in a disruptor space, entrepreneurial opportunities within the Media.Monks network, a globally diverse and inclusive culture, and an authentic commitment to DEI efforts and sustainable growth.

Salary Range

$100,000-$122,000 USD

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