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Email Marketing Strategist

2 months ago

Greensboro, United States Cross Co. Full time
About the Role

Cross Co. is seeking a highly skilled Email Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing effective email marketing campaigns that drive customer engagement, conversions, and revenue growth.

Key Responsibilities
  • Email Campaign Planning and Execution: Plan, create, and execute high-quality email campaigns that align with our overall marketing objectives and sales goals.
  • Marketing Automation and B2B Email Marketing: Utilize digital marketing automation and B2B email marketing best practices to increase engagement and generate leads through delivery of personalized, timely, and tailored communications specific to our customer's needs.
  • Email Content Creation and Calendar Management: Collaborate with the marketing team to create compelling and personalized email content, including newsletters, promotional offers, product updates, events, and educational invitations. Develop and maintain an email marketing content calendar for planned email marketing campaigns.
  • A/B Testing and Optimization: Implement A/B testing strategies to optimize email subject lines, content, layouts, and calls-to-action. Continuously refine and improve the email marketing program by testing new approaches, tools, and techniques.
  • Compliance and Industry Knowledge: Ensure compliance with relevant email marketing laws, regulations, and best practices, including CAN-SPAM. Stay up-to-date with emerging technologies and the competitive landscape in email marketing.
Requirements
  • Education and Experience: Bachelor's degree in Marketing, Communications, or a related field. Relevant years of experience will be considered in lieu of degree. At least 3 years of proven work experience in email marketing, creating high-impact, unique marketing campaigns.
  • Marketing Automation and Email Software: Experience and proficiency with marketing automation/email automation technology, including Active Campaign, Hubspot, Pardot, Marketo, Klaviyo, or another email marketing software.
  • Content Creation and Writing: Experience writing technical articles, playbooks, product documentation, or other B2B communication. A passion for the written word and the ability to create compelling content are essential.