Digital Marketing Coordinator
4 weeks ago
American Management Association Intl is a leading provider of professional development and training solutions. Our mission is to empower individuals and organizations to achieve their goals through innovative learning and development programs.
We are seeking a highly motivated and detail-oriented Digital Marketing Coordinator to join our team. The successful candidate will play a key role in supporting our digital marketing efforts, including campaign execution, content management, and social media engagement.
Key Responsibilities
- Collaborate with our digital marketing team to develop and execute email marketing campaigns that drive engagement and conversions.
- Manage and maintain our website content through a content management system (CMS), ensuring that our digital presence is optimized and aligned with our brand.
- Work closely with our sales and marketing teams to develop multi-channel marketing programs and strategies that drive lead generation and database growth.
- Monitor and report on the performance of our digital campaigns, using data and analytics to inform our marketing decisions and optimize our results.
- Stay up-to-date with the latest digital marketing trends and best practices, applying this knowledge to improve our marketing efforts and stay ahead of the competition.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 1+ years of experience in marketing or marketing communications, with a strong preference for professional services marketing experience.
- Strong understanding of website metrics and best practices, including search engine optimization (SEO) and lead generation.
- Experience with social media marketing and content creation, including the development of engaging and effective social media campaigns.
- Ability to work collaboratively with cross-functional teams to achieve marketing goals and objectives.
- Travel may be required, but will be limited to business needs.
American Management Association Intl is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and supportive work environment that values diversity, equity, and inclusion.
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