Digital Marketing Coordinator
3 weeks ago
About The James Beard Foundation:
The James Beard Foundation is a leading cultural institution dedicated to advancing the culinary arts industry. Our mission is to celebrate, support, and elevate the people behind America's food culture, championing a standard of good food anchored in talent, equity, and sustainability.
We are seeking a highly skilled Digital Marketing Coordinator to join our Marketing and Communications department. As a key member of our team, you will be responsible for optimizing and managing our digital marketing technology stack, overseeing website operations, and supporting branded and organic content campaigns.
Key Responsibilities:
- Platform Management:
- Manage CMS for website content updates and optimization, ensuring implementation of SEO and accessibility best practices
- Manage website maintenance and development needs with our digital agency
- Manage digital asset management system, Air, and process photo requests for press, partners, and internal team members
- Utilize GA4 to monitor, analyze, and report on website performance and digital marketing campaign effectiveness
- Digital Marketing Implementation:
- Maintain Marcomms editorial calendar
- Implement digital marketing tactics, including website content, email marketing, and social media campaigns
- Content Creation:
- Create compelling digital content, including graphics, videos, and written materials, using design/content creation software and platform-specific features
- Analytics and Optimization:
- Utilize data to share insights with the Marcomms team and other departments related to meeting project goals or identify areas for improvement
- Continuously explore and implement new tools and best practices in digital marketing, focusing on automation, personalization, and analytics
Requirements:
- Bachelor's degree in marketing, communications, or a related field preferred; or equivalent work and educational experience
- 2 – 4 years of professional experience in marketing or digital marketing
- Expertise in Google Analytics/GA4, CMS management, SEO best practices, Salesforce, Pardot, and social media analytics
- Experience with marketing campaign management and reporting
- Excellent written and oral communication skills, with a strong ability to create engaging and informative content
- Demonstrated ability to work well with a diverse group of people, operate under pressure, manage multiple tasks, and complete projects on time
- Strong organizational skills and attention to detail
Benefits:
The James Beard Foundation offers its employees a dynamic work environment with benefits including medical, dental, and vision coverage for employees and their dependents; life insurance; flexible spending account; commuter benefits; retirement savings; employee assistance program; tuition reimbursement/professional development; and generous paid time off.
We also offer fertility planning support and up to 18 weeks of paid parental leave. Additional perks include staff events, tickets to events at Platform by JBF (Pier 57), and much more.
The Foundation currently works a hybrid schedule that requires employees to be in our NYC office 2 days per week. This position is not eligible for relocation.
JBF requires all employees to be fully vaccinated and boosted for COVID-19 unless a medical or religious accommodation is needed in accordance with applicable law.
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