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Digital Marketing Coordinator

1 month ago

New York, New York, United States SourcePro Search Full time
Job Title: Digital Marketing Assistant

SourcePro Search is conducting a search for a motivated Marketing and Communications Technology Assistant to support our top-rated global law firm client in their New York office.

Key Responsibilities:
  • Update and maintain the firm's external website, working closely with the U.S. Marketing and Communications Manager to create and publish website content.
  • Liaise with other department functions, such as CRM, graphic design, and public relations, to publish partner-approved content to the external website, LinkedIn, Twitter, and WordPress-based blogs.
  • Support the creation and promotion of lawyer-authored content on the firm's blogs, website, and social media.
  • Assist with translating non-technical website needs into technical development requirements.
  • Provide best practices and support for search engine optimization (SEO) efforts.
  • Collect and analyze web analytics to steer content marketing.
  • Help troubleshoot and maintain integrations that feed the external website with internal biography and HR data.
  • Assist with special projects associated with the firm's ongoing brand positioning efforts.
Requirements:
  • One to two years of experience in legal or professional services marketing, communications, business development, or a related field.
  • Law firm/professional services or marketing experience a plus.
  • Bachelor's Degree in Marketing, Communications, journalism, English, or a related field desired.
  • Knowledge of and experience with technology platforms, website architecture, and modern content management systems.
  • Ability to quickly learn and utilize esoteric legal concepts in content marketing and brand positioning efforts.
  • Ability to manage multiple tasks simultaneously while working in a fast-paced, deadline-driven environment.
  • Must be collaborative with the ability to leverage resources and tools to accomplish objectives.
  • Strong written and verbal communication skills.
  • Ability to exercise discretion and maintain confidentiality of sensitive information.
  • Flexibility to work outside regular business hours, including early mornings, evenings, and weekends as needed.