Senior Marketing Manager, Channel Marketing

2 weeks ago

Baltimore, Maryland, United States T. Rowe Price Full time
Overview

T. Rowe Price is seeking a highly skilled Senior Marketing Manager to join our Channel Marketing team. As a key member of our marketing team, you will be responsible for developing and executing multi-channel marketing plans that position our products, capabilities, and offers at select intermediary firms.

You will work closely with cross-functional teams to plan, execute, and measure marketing campaigns, staying abreast of market trends and identifying opportunities to drive business growth. Your expertise will be essential in creating significant components of our integrated marketing plan for target segments and ensuring the effectiveness of individual marketing programs.

Responsibilities
  • Develop and deliver marketing plans and programs that align with business priorities and value propositions.
  • Lead marketing strategy and tactical execution of marquee events, working closely with sales and product teams to ensure alignment and integration.
  • Facilitate sales, product, and marketing alignment and integration, ensuring that marketing plans are executed effectively and efficiently.
  • Measure and optimize marketing programs, defining metrics and monitoring engagement, alignment, and integration.
Requirements
  • 8+ years of relevant work experience in marketing, with a strong background in channel marketing.
  • FINRA Series 7 and 63 licenses or willingness to acquire.
  • Strong influencing skills, with the ability to think critically and challenge stakeholders effectively.
  • Intellectually curious, with a passion for understanding market dynamics and trends.
  • Excellent analytical and presentation skills, with the ability to deliver compelling presentations to both small and large groups.
Benefits

T. Rowe Price offers a comprehensive benefits package, including competitive pay and bonuses, a generous retirement plan, and employee stock purchase plan with matching contributions. We also offer flexible work opportunities, health care benefits, tuition assistance, and wellness programs.

We are an equal opportunity employer, committed to diversity and inclusion. We believe that our continued success depends on the equal treatment of all associates and applicants for employment, without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.

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