Digital Marketing Coordinator

4 weeks ago

Baltimore, Maryland, United States Medifast, Inc Full time

About the Opportunity

At Medifast, our team members are driven by a shared mission of promoting health and wellness.

We're looking for a Digital Marketing Coordinator to join our team and assist in the execution and management of various digital marketing campaigns and strategies.

This role involves coordinating activities across different digital channels, supporting campaign execution, and analyzing performance to optimize results.

Key Responsibilities:

  • Assist in the planning, execution, and monitoring of digital marketing campaigns across channels, including email, social media, search engines, and display advertising.
  • Coordinate with internal teams and external vendors to ensure timely delivery and implementation of campaign assets and activities.
  • Support the creation and management of digital content, including web updates, paid media ads, email marketing, and organic social content.
  • Track and report on key performance indicators (KPIs) for digital marketing activities using tools like Google Analytics, social media analytics, and email marketing.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 1-3 years of experience with digital marketing - analytics, marketing automation, website management, inbound marketing, and PPC.
  • Experience with Google Analytics a plus.
  • Experience in implementing marketing strategy and campaigns.
  • Experience with successful project management.
  • Keen attention to detail.
  • Self-directed and works well with minimal direction.
  • Strong organizational skills, with the ability to multi-task.

At Medifast, Relationships Are At The Center Of What We Do

We thrive by elevating our connections with one another as well as with our Coaches & Clients.

We believe that everyone has the potential to be OUTSTANDING.

The Medifast culture is built on seven core values:

  • Integrity
  • Courage
  • Teaming
  • Accountability
  • Empowerment
  • Partnership
  • Diversity

We Lead By...

Mastering Relationships:

We build trust, promote collaboration, and are reliable.

Being Innovative:

We strive to improve things in our areas of influence; test, refine, and expand within the business strategy; and reach beyond real and perceived boundaries.

Simplifying:

We are committed to making things measurable, repeatable, and scalable; focusing on outcomes not activities; and eliminating complexity to increase focus.

Anticipating:

We predict long-term business and organizational needs; challenge assumptions; and expect and prepare for the unexpected.

Medifast (NYSE: MED) is the health and wellness company known for its habit-based and coach-guided lifestyle solution OPTAVIA, which provides people with a simple yet comprehensive approach to address obesity and support a healthy lifestyle.

OPTAVIA's holistic solution includes lifestyle plans with clinically proven health benefits, scientifically developed products, and a framework for habit creation - all reinforced by independent coach support for customers on their weight loss journeys.

Through its collaboration with national virtual primary care provider LifeMD (Nasdaq: LFMD) and its affiliated medical group, the holistic solution now includes access to GLP-1 medications where clinically appropriate.

Medifast remains committed to its mission of offering Lifelong Transformation, Making a Healthy Lifestyle Second NatureTM.

Visit the OPTAVIA and Medifast websites for more information and follow Medifast on X and LinkedIn.

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