Senior Account Executive

4 weeks ago

New York, New York, United States Burson North America Full time
About Burson North America

Burson North America is a global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies, and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage, enabling them to lead today and into the future.

The Role

We are seeking a Senior Account Executive to join our Consumer & Brand Practice in New York City, focused on clients in the Sports and Entertainment sectors. This role requires a proactive individual who can blend trends and culture into meaningful PR strategies, with a deep understanding of the media landscape, particularly in sports and culture, and what editors/reporters need today.

Qualified candidates will have experience supporting consumer communications efforts across sports or consumer lifestyle/fashion, with the ability to anticipate client and team needs, develop strategy, create messaging, and build and leverage strong media contacts. Experience in activating brand/client sponsorships in sports will be preferred.

The Work
  • Serve as a key team member contributing to the execution and management of multiple projects and workstreams.
  • Develop media materials, including pitch emails, reporter backgrounders, spokesperson briefing material, and messaging.
  • Develop targeted media lists, pitches, and learn/follow clients' priority media.
  • Develop media relationships to contribute to pitching and coverage to meet client objectives.
  • Understand social platforms to garner media coverage for client campaigns.
  • Identify trends happening amongst key audiences and bring forth ideas.
  • Provide in-office support for press requests and product needs in a timely manner.
  • Coordinate shipments and messenger services for product deliveries and press samples.
  • Track and analyze media hits and campaign results against KPIs; maintain a media tracker of press coverage.
  • Develop deep knowledge of client industry and contribute to the development of strategic client plans.
  • Support development and execution of media and influencer events.
  • Ability to own projects and communicate effectively with team members.

Participate in client meetings, accurately capturing meeting notes, and next steps.

Experience That Contributes to Success
  • 2-3 years of PR experience, agency preferred, with interest in Consumer brands, sports, and entertainment.
  • Strong writing, media, and research skills.
  • Results-focused approach and willingness to go the extra mile for clients.
  • Ability to work effectively in a team-oriented, fast-paced environment.
  • Highly detail-oriented, with excellent time-management skills.
  • Travel and possibility of working outside of business hours for event staffing needs.
  • Experience in Microsoft Office, Cision, MuckRack, Brandwatch, and Google Workspace preferred.
Burson Perks
  • Hybrid work environment that offers the flexibility and balance of working from home and going into the office.
  • Career growth opportunities through continued education, training & development courses, and BCW's Career Pathing program.
  • Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at Burson and the outside community, and accelerate their careers.
  • Paid time off for vacation, sick, and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays, inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement, and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year's Day.
  • 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care.
  • Wellness benefits, including healthcare, vision, dental, and pet insurance, as well as free virtual or in-person counseling for mental health.
  • 401K Savings and Investment Plans.
  • Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses.
  • WPP Employee Discount Program based on client roster.

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