Strategic Media Planning Lead

2 weeks ago

New York, New York, United States iProspect Full time
Position Overview

Company Overview:
iProspect is a globally recognized agency dedicated to transforming consumer intent into actionable results, enhancing business performance for leading brands worldwide. Our expertise lies in bridging the gap between brands and consumers, ensuring that we effectively engage and convert audiences through optimal digital platforms.

Role Summary:
We are seeking a Media Planning Associate Director to join our dynamic team, focusing on a new Consumer Packaged Goods (CPG) client. In this pivotal role, you will establish the operational framework for the team, guide strategic initiatives, and serve as a key marketing collaborator for your clients. Your deep understanding of client businesses will position you as a leader within our agency.

Key Responsibilities:

  • Ensure the quality, accuracy, and excellence of media planning outputs.
  • Act as a subject matter expert on current and emerging media opportunities relevant to the assigned brand/category, facilitating communication of these opportunities to internal teams and clients.
  • Demonstrate proficiency in media implementation and evaluation techniques, including reach curve updates, MediaTools, and various measurement tools.
  • Oversee the collection and reporting of competitive market/media insights for each brand/category, providing actionable business intelligence to inform media and marketing strategies.
  • Serve as the primary liaison for the client's internal media personnel and brand staff regarding media-related discussions.
  • Lead the strategic media planning process, offering guidance and support to supervisors, planners, and assistants.
  • Contribute to the negotiation and formulation of annual client contracts and supplementary proposals while managing account profitability.

Qualifications:

  • A minimum of 4 years of media planning experience within a large agency environment.
  • At least 2 years of leadership experience overseeing a team of planners and supervisors.
  • 3+ years of comprehensive media experience, particularly in Linear TV/Upfronts, CTV, OLV, Streaming Radio, and Social media.
  • Proficient in tools such as Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, and various media research instruments.
  • Experience in developing social media strategies and holistic video plans.
  • Understanding of national-level sponsorship campaign planning.
  • Proven ability to foster collaborative relationships across teams.

Additional Information:
The anticipated salary range for this position is competitive and commensurate with experience. A comprehensive benefits package, including medical, dental, vision, 401(k) matching, and paid time off, is available. We encourage applicants from diverse and underrepresented backgrounds to apply.

About iProspect:
iProspect is committed to fostering an inclusive and equitable workplace. We prioritize diversity in our teams and solutions, empowering a culturally fluent environment that drives better outcomes for our clients and society.

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