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Strategic Media Planning Manager

2 months ago

New York, New York, United States dentsu X Full time
Position Overview

Company Overview:
A global agency network committed to fostering sustainable growth for our clients. We achieve this through fully integrated solutions, leveraging the exceptional media, data, technology, and content capabilities of dentsu Group. Our collaborative approach allows us to work closely with our clients and tap into a diverse array of innovators, from established tech giants to emerging startups.

Role Summary:

We are seeking a Senior Manager, Media Planning to join our dynamic dentsuX team. This role is based in New York and involves regular interaction with both your team and clients. You will be part of a supportive environment, collaborating with a prestigious luxury beauty brand.

In this pivotal role, you will report directly to the Director of Client Solutions and Planning. Your expertise in the media landscape (both Traditional and Digital) will be essential as you manage daily operations, ensuring alignment with client objectives and communicating resource requirements effectively.

Key Responsibilities:
  • Comprehensive understanding of various media channels and experience in coordinating across multiple disciplines (including Display, Partner Direct, Content, SEM, Social, TV, OLV, OOH, and Radio).
  • Minimum of 2 years’ experience in upper funnel media awareness campaigns.
  • Collaborate with creative agencies to align on asset requirements and account needs.
  • Work with multi-channel teams to develop modern, strategic, and integrated media plans across diverse awareness-based channels (TV, CTV, Video, Social, Programmatic, and Audio).
  • Comfortable engaging directly with clients regarding inquiries and media strategies.
  • Assist in evaluating timelines and managing daily deliverables.
  • Analyze competitive landscapes, generate reports using agency tools, and compile actionable insights.
  • Oversee a substantial Media Budget and Flowchart.
  • Supervise one direct report, Senior Associate, Planning.
  • Guide media channel selection and proactively identify new opportunities.
Qualifications:
  • At least 2 years of experience in a large agency environment.
  • Minimum of 2 years in media planning and buying across TV, CTV, Social, and digital platforms.
  • 1+ years of experience with tools such as Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, and Media Research tools.
  • Ability to cultivate client relationships effectively.
  • Experience in fostering collaborative relationships with cross-functional teams.
  • Proficient in budget management and possess a solid understanding of mathematical concepts.
What We Offer:
  • Generous paid holiday schedule
  • Experience with a variety of leading brands
  • Flexible, remote work environment with periodic in-person meetings
  • Comprehensive healthcare plans
  • 401(k) with employer match
  • Flexible time-off policies
  • 16 weeks of paid parental leave

The anticipated salary range for this position is $62,400 - $83,375, based on various factors including relevant experience and skills. Additional benefits may include medical, dental, vision, and 401(k) matching. For more information regarding dentsu benefits, please visit our website.

About dentsu:

Dentsu is a global leader in integrated growth and transformation, founded in 1901 in Tokyo, Japan. With a presence in over 145 countries, we are dedicated to nurturing innovation and delivering impactful growth solutions for our clients. Our integrated services span Media, CXM, and Creative, ensuring a holistic approach to experience transformation.

We are committed to fostering an inclusive and equitable environment, empowering our teams to thrive and driving meaningful progress for our clients and society.