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Strategic Earned Media Director

2 months ago

New York, New York, United States Ketchum U.S. Full time

About Ketchum U.S.

Ketchum U.S. is a leading global communications consultancy with a rich history of delivering innovative and effective communications solutions to clients across various industries. Our team of experts is dedicated to helping clients achieve their business objectives through strategic communications and storytelling.

Overview:

We are seeking a highly experienced and skilled Strategic Earned Media Director to join our team. As a key member of our earned media practice, you will be responsible for developing and executing strategic earned media plans that drive business results for our clients. This includes building and maintaining relationships with top-tier media outlets, developing compelling narratives, and leveraging industry trends and best practices to stay ahead of the curve.

Responsibilities:

  • Lead and Motivate a Team: You will lead a team of earned media professionals, providing guidance, coaching, and development opportunities to help them grow and succeed in their roles.
  • Develop and Execute Earned Media Plans: You will work closely with clients to understand their business objectives and develop tailored earned media plans that drive results. This includes identifying key media outlets, developing compelling narratives, and executing campaigns that meet or exceed client expectations.
  • Build and Maintain Media Relationships: You will build and maintain relationships with top-tier media outlets, including editors, reporters, and other key influencers. This will involve pitching stories, securing media coverage, and staying up-to-date on industry trends and best practices.
  • Stay Ahead of Industry Trends: You will stay current on industry trends, best practices, and emerging technologies, and apply this knowledge to develop innovative earned media solutions for our clients.
  • Collaborate with Cross-Functional Teams: You will work closely with cross-functional teams, including account management, creative, and analytics, to ensure seamless execution of earned media campaigns and delivery of business results.
  • Develop and Share Knowledge: You will develop and share knowledge and best practices with the earned media team, including training and development programs, to ensure everyone is equipped to deliver high-quality work.
  • Participate in Thought Leadership: You will participate in thought leadership initiatives, including articles, presentations, and panel discussions, to build awareness of Ketchum U.S.'s expertise and thought leadership in the earned media space.
  • Lead by Example: You will lead by example, demonstrating a commitment to diversity, equity, and inclusion, and promoting a culture of fast feedback, recognition, and reward.

Qualifications:

  • Education: Bachelor's degree in Communications, Public Relations, Journalism, English, Marketing, or a related field. Master's degree in a communications field is desirable.
  • Experience: At least 20+ years of experience as a respected leader in content creation and/or corporate public relations, with a proven track record of growing business and driving earned media results.
  • Leadership Skills: You will have a strong handle on where the earned media space is today, where it is going in the future, and most importantly, have a vision for where the agency needs to go to drive continued success in this space.
  • Industry Knowledge: You will have expertise in all major business software applications, including Adobe Creative Suite and Microsoft Office.
  • Leadership Experience: You will have direct experience in building and managing teams, with a proven track record of leading high-performing teams and driving business results.

What We Offer:

  • Hybrid Workplace: Three days a week in the office.
  • Robust Benefits Program: Effective within 30 days of hire.
  • Paid Maternity/Paternity Leave: Generous paid time off, including vacation, wellness, and extended holiday schedule.
  • Employee Recognition Program: Monthly cell phone and Wi-Fi reimbursement.
  • Tuition Reimbursement: Various development opportunities to enhance personal and professional life.