Public Relations and Media Communications Specialist

4 weeks ago

St Louis MO USA, United States Integrated Payroll Services (IPS) Full time
Job Summary:

The Public Relations/Media Manager plays a pivotal role in shaping the public image of the Saint Louis Science Center (SLSC) by developing and managing media communications, change/crisis management, community affairs, and public relations. This position requires a strategic thinker who can create and maintain a favorable public image for SLSC, increase awareness of its mission and goals, and maintain the organization's image and identity.

Key responsibilities include seeking out public image/media opportunities, writing media releases, and assisting in strategic communications that support the overall objectives of SLSC. The Public Relations/Media Manager will work closely with the Managing Director to develop and implement communications and public relations plans, leveraging communications/PR efforts to enhance the Science Center's presence in the market place.

Essential Duties and Responsibilities:

  • Develop and implement communications and public relations plans to leverage communications/PR efforts and support overall marketing efforts.
  • Identify opportunities to develop relationships with community partners to improve company-community engagement and encourage employee participation to support community outreach programs and charitable initiatives.
  • Deliver clear, concise messages on or off camera.
  • Experience with crisis management communications.
  • Write press releases and prepare information for the media.
  • Assist with writing advertising, membership, online, collateral, and other material copy as needed.
  • Respond to information requests from the media.
  • Help internal clients communicate effectively with the public.
  • Help maintain organization's image and identity.
  • Draft speeches and arrange interviews for an organization's top executives.
  • Evaluate advertising and promotion programs to determine whether they are compatible with organizations public relations efforts.
  • Assist the Managing Director with media partnerships.
  • Represent SLSC at community events, including evening and weekends as needed.

Analysis/Research:

Collect media data to review, develop, and disseminate relevant reports to help influence appropriate content according to site visitation patterns. Study marketing trends and recognize opportunities for media and public relations improvement. Provide monthly reports on media-related activities as requested.

Content Management:

Work with the social team to create public relations content for feeds on various social media platforms. Utilize the content management system (Drupal) to provide communications content for social channels with the goal of maximizing traffic and usability.

Cross-functional Relations:

Work with other teams to develop PR stories and pitch to media channels.

Project Coordination:

Ability to successfully manage multiple projects simultaneously and under stringent deadlines. Develop monthly reports on media/PR performance.

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