Marketing and Communications Specialist

4 weeks ago


Washington DC USA, United States Meridian Public Charter School Full time
About Meridian Public Charter School

Meridian Public Charter School is a PreK-8th grade school located in Washington DC's vibrant U Street Corridor. Our mission is to inspire a passion for learning in our students and to help them build their self-confidence and self-respect through academic achievement.

We are committed to building a community of teachers and staff who reflect the rich diversity of our student body. Our middle school campus serves nearly 200 students in the Columbia Heights neighborhood in grades 6-8.

Meridian is committed to serving families from our local communities; and one-third of our students live within a half mile of the school. The U Street Corridor was once the heart of black culture in DC and offers a tangible historical archive for our students, and Columbia Heights is one of the most racially and economically diverse neighborhoods in the District.

We are proud of the fact that Meridian is a school of choice for parents— all eight wards of the city are represented among our student population.

About the Position

Meridian seeks a Marketing and Communications Manager to develop and implement strategic marketing and communication plans to enhance the Meridian brand, promote school events, initiatives, achievements, and engage target audiences.

The Marketing and Communications Manager is a key member of the family engagement team who collaborates interdepartmentally to design and manage Meridian's marketing and communications. Reporting to the Director of Development, Community, and Family Engagement, the ideal candidate will bring demonstrated experience designing, managing and executing innovative marketing and communications projects.

Responsibilities
  • Develop a strong marketing and messaging strategy for Meridian, engaging stakeholders in the process
  • Create high-quality materials, both written pieces and visuals, to ensure consistent organizational messaging
  • Manage school website, including drafting content and graphics, and assisting with website redesign project (currently in progress)
  • Draft and design communications for diverse audiences, such as e-newsletters, flyers, brochures, etc.
  • Pursue outlets for media placements and coverage
  • Prepare and disseminate press releases
  • Serve as media contact for the organization and manage all logistics associated with media visits
  • Develop overall social media strategy and plan, ensure successful implementation and evaluation of strategy
  • Maintain the school brand: standardized design for all materials, including school merchandise, newsletters, communication templates, brochures, and other print and web development and outreach materials
  • Create high-quality visuals to attract potential families and staff to Meridian
  • Create and edit internal and external communications
Requirements
  • Bachelor's degree in marketing, public relations, communications, or relevant field
  • Minimum of two years professional experience or relevant internships
  • Experience in working with diverse communities and/or in diverse educational settings
Salary and Benefits

A recent TNTP Insight Survey of our teachers placed our staff's satisfaction with compensation in the top quartile of all charter schools in DC. We also lead the charter sector in compensation transparency and publish our salary scales for teachers, apprentice teachers, and dedicated aides here. The salary range for the Marketing and Communications Manager is $70,000-$80,000.



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