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Laundry Product Strategy Consultant
2 months ago
Position: Laundry Product Planning Consultant
Location: Remote – U.S., with occasional travel required
Role Summary:
We are in search of a proactive and knowledgeable Consultant specializing in Product Planning for our laundry product segment. The successful candidate will significantly influence our product strategy and development roadmap. This role demands a deep understanding of market dynamics, consumer preferences, and product innovation to ensure our laundry offerings excel in a competitive marketplace.
Key Responsibilities:
- Market Analysis:
- Perform comprehensive market analysis to identify customer needs, preferences, and emerging trends. This may include data analysis, surveys, and stakeholder feedback.
- Utilize findings to inform product strategy and development roadmap.
- Strategic Product Development:
- Formulate a product strategy that aligns with corporate objectives, encompassing product vision, target demographics, positioning, and differentiation.
- Roadmap Creation:
- Design a product roadmap detailing essential milestones, features, and enhancements planned for the product lifecycle. This roadmap will guide the development team and prioritize tasks effectively.
- Lead cross-functional teams, including engineering and design, to establish product requirements and specifications.
- Prepare comprehensive business cases, including revenue projections, market potential, and ROI analysis.
- Oversee the product development process from ideation to market launch, ensuring timely delivery of superior products.
- Requirements Gathering:
- Engage with stakeholders, including customers, sales, marketing, and development teams, to collect and prioritize product requirements, translating user needs into actionable specifications.
- Competitive Landscape Assessment:
- Evaluate competitor products and strategies to uncover strengths, weaknesses, opportunities, and threats, informing product decisions and differentiation tactics.
- Cross-Departmental Collaboration:
- Collaborate closely with various teams, such as design, engineering, marketing, and sales, to ensure cohesive efforts throughout the product development cycle.
- Feature Prioritization:
- Assess and prioritize product features based on customer value, business impact, technical feasibility, and resource availability, making informed trade-offs to enhance product success.
- Market Launch Strategy:
- Craft go-to-market strategies for new product launches, including messaging, pricing, and promotional initiatives.
- Work alongside marketing and sales teams to foster awareness, generate demand, and support sales activities.
- Performance Evaluation:
- Establish key performance indicators (KPIs) to assess product success.
- Continuously monitor product performance, customer feedback, and market trends to identify opportunities for enhancement and optimization.
Qualifications:
- Bachelor's degree in business, engineering, or a related discipline.
- 5 to 10 years of proven experience in product management within the laundry sector.
- Strong grasp of laundry products, market trends, and consumer behavior.
- Exceptional analytical, strategic thinking, and problem-solving capabilities.
- Ability to effectively influence and collaborate with cross-functional teams.
- Outstanding communication, presentation, and project management skills.
- Familiarity with Agile/Scrum methodologies is advantageous.
- A passion for innovation, technology, and delivering exceptional customer experiences.
- Knowledge of industry trends, technologies, and regulatory standards is beneficial.
Hisense USA is committed to fostering a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or genetic information. We strive to create a work environment free from discrimination, harassment, and retaliation, encouraging applicants from all backgrounds to consider employment with us.
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