Senior Marketing Manager

1 week ago

Denver, Colorado, United States Chegg Full time
Job Title: Senior Manager, Product Marketing

Chegg Skills is a leading provider of online learning solutions, and we're seeking a seasoned Senior Manager, Product Marketing to drive growth and adoption of our platform.

Role Overview:

As a Senior Manager, Product Marketing, you will be responsible for developing and executing marketing strategies that position our products and services as the go-to solutions for learners, employers, and channel partners.

You will lead cross-functional initiatives to improve performance against key success metrics, develop and scale market research processes, and launch new programs that achieve success metrics.

This is an individual contributor role that reports to the Senior Director of Chegg Skills.

Responsibilities:
  1. Lead cross-functional initiatives to improve performance against key success metrics related to positioning, user personas, and unique value propositions of Chegg Skills' programs.
  2. Develop and scale market research processes that provide data-informed recommendations using surveys, customer interviews, focus groups, and analytics.
  3. Lead new program launches that achieve success metrics by managing internal and external contributors to deliver positioning, messaging, and sales enablement materials.
  4. Independently identify and solve problems related to revenue growth and learner outcomes and participate in identifying and developing future objectives.
  5. Set team-wide strategy 6-12 months in advance by anticipating issues and solving complex longitudinal problems with measurable impact.
  6. Communicate effectively for business and product needs to secure commitments, gain clear stakeholder alignment, and overcome objections on complex issues.
  7. Leverage expert business acumen and critical thinking to identify innovative insights that allow our organization to accelerate ahead of competition.
  8. Manage internal and external contributors to support employee growth, retention, and effective outputs with clear planning, coaching, and development.
  9. Develop organization-wide knowledge of our customers, products, and processes to improve effectiveness across every team.
Requirements:
  • Proven experience (10+ years) in product marketing, with at least 1 year as the only PMM/marketing member of a team.
  • Innovative and visionary; can rally diverse stakeholders around a common vision.
  • Be a thought partner and deeply embed yourself into the organization to ensure we are lockstep on strategic areas such as our core messaging, differentiators, go-to-market strategy and more.
  • Demonstrated success in product positioning, packaging, and pricing strategies.
  • Experience in conducting market research and using data-driven insights to inform marketing strategies.
  • Strong analytical skills, with the ability to analyze data, derive insights, and make data-driven decisions and proficiency with analytics tools.
  • Experience in conducting product-market fit research and developing buyer personas.
  • Excellent project management skills, including the ability to manage multiple initiatives, prioritize tasks, and meet deadlines.
  • Strong communication and collaboration skills, with the ability to cross-functional teams and build relationships with stakeholders.
  • Strong strategic thinking skills, with the ability to anticipate issues, plan 6-12 months in advance, and devise data-informed strategies that are unprompted and with minimal guidance from leadership.
  • A team player with a growth mindset.

Chegg Skills is an equal opportunity employer and welcomes applications from diverse candidates.

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