Director of Paid Acquisition

1 week ago

Mountain View, California, United States LegalZoom Full time
About LegalZoom

We're a pioneering force in the legal industry, dedicated to making professional legal advice accessible to all. With a rich history dating back to 2001, we've transformed the way people approach legal services with our innovative technology and online solutions.

Our mission is to empower individuals and businesses to navigate the complexities of the law with confidence. We're a team of creative thinkers, problem solvers, and passionate advocates for making a positive impact on the world.

Overview

The Director of Paid Acquisition will lead our paid media strategy, driving growth and efficiency through various digital and offline channels. This role requires a strategic thinker with hands-on experience in managing large-scale paid campaigns and a deep understanding of performance marketing, analytics, and market trends.

Key Responsibilities
  • Develop and execute comprehensive paid acquisition strategies across multiple digital and offline channels.
  • Set clear objectives and KPIs for each campaign and channel, aligning them with overall business goals.
  • Identify and execute the optimal media mix to maximize ROAS and improve brand health.
  • Oversee the planning, execution, and optimization of paid acquisition campaigns.
  • Manage budgets, ensuring efficient allocation of spend to maximize ROAS.
  • Conduct A/B testing and experiments to continually improve campaign performance.
  • Monitor and analyze campaign performance metrics and generate actionable insights.
  • Lead and mentor a team of paid media specialists, analysts, and other marketing professionals.
  • Build and maintain relationships with key vendors, agencies, and platform representatives.
Requirements
  • 8+ years of experience in performance marketing or paid acquisition roles, with a proven track record of managing large-scale campaigns.
  • 3+ years of experience in a leadership or managerial role.
  • Extensive experience with major ad platforms and analytics tools.
  • Experience managing and optimizing $50M+ budgets.
  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
  • Proficiency in ad management tools and bid strategies.
  • Excellent communication and presentation skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
What We Offer

As a remote-first company, we offer a range of benefits, including medical, dental, and vision insurance, 401k with matching contributions, paid time off, and a comprehensive wellness program. Join us in making a difference and shaping the future of the legal industry.

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