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Regional Marketing Director for Restaurants

2 months ago

Atlanta, Georgia, United States Snooze Full time

About Snooze

At Snooze, we redefine breakfast. From classic dishes to innovative drinks, our goal is to elevate your dining experience. We are dedicated to enhancing the communities we serve and protecting our planet. With over $750K in contributions to local initiatives and a commitment to sustainability through composting and recycling, we strive to make a positive impact. Our responsible sourcing practices ensure that you can enjoy your meal knowing you're contributing to a brighter future. We value our employees, whom we affectionately call Snoozers, and aim to provide a safe, welcoming, and transformative work environment that encourages personal growth and excellence.

Role Overview

The Local Restaurant Marketing Manager is tasked with crafting and implementing marketing strategies that enhance brand visibility, foster guest engagement, and stimulate sales growth for our restaurants in the Atlanta-metro area. This position requires a strategic mindset, strong project management capabilities, and the ability to embody and communicate the Snooze brand within the community. A deep understanding of the Atlanta market and its neighborhoods is essential for this role.

Key Responsibilities

  • Market Research: Conduct comprehensive research to identify trends, customer segments, competitive dynamics, and community partnerships. Utilize these insights to shape effective marketing strategies.
  • Strategic Planning: Develop annual marketing strategies that enhance brand recognition, drive foot traffic, and create additional revenue streams for each restaurant, aligning with corporate marketing goals.
  • Marketing Execution: Implement marketing plans and adjust strategies based on business needs. This includes community events, collaborations with local influencers, and promotional activities.
  • Relationship Management: Build and maintain relationships with key stakeholders, including internal teams and community leaders, to optimize marketing efforts.
  • Vendor Coordination: Collaborate with local vendors and agencies to ensure high-quality execution of marketing initiatives.
  • Budget Oversight: Manage the local marketing budget, ensuring effective resource allocation and adherence to financial targets.
  • Performance Evaluation: Track and analyze the success of marketing initiatives, using data to refine strategies.
  • Compliance: Ensure all marketing activities adhere to company policies and local regulations.
  • Organizational Planning: Maintain a local marketing calendar that includes events, activations, and promotions.

Qualifications

  • Exceptional written and verbal communication skills.
  • Positive attitude and ability to convey enthusiasm in all communications.
  • Strong storytelling ability related to the Snooze brand.
  • Excellent organizational skills with the capacity to manage multiple projects and meet deadlines.
  • Proficient in Microsoft Office Suite and other relevant tools.
  • Ability to cultivate authentic relationships with stakeholders.
  • Problem-solving skills with a proactive approach.
  • Self-motivated and adaptable in a dynamic environment.
  • Familiarity with the Atlanta Metro area and its neighborhoods.
  • Creative thinker with a strategic marketing mindset.
  • Ability to manage stress with a sense of humor.

Requirements

  • Authorized to work in the United States.
  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
  • 3+ years of marketing experience, preferably in field marketing or the restaurant/hospitality sector.

Additional Considerations

  • Willingness to work 45 to 55 hours per week.
  • Travel requirements are approximately 10%, with the ability to travel for extended periods.
  • Position based in Atlanta, GA, with expectations for regular market presence.

Compensation

The salary range for this position is $70,000 - $90,000 per year, reflecting the low and high ends of the compensation spectrum based on various factors including experience and performance.