Head of Marketing Analytics
1 week ago
About TransUnion:
At TransUnion, we foster a dynamic and inclusive atmosphere that promotes teamwork and innovation. Our commitment to exploring advanced technologies and methodologies enables us to remain agile in a rapidly evolving landscape.
Role Overview:
We are in search of a pivotal leader to spearhead the development and expansion of our B2B Marketing Analytics division. The Director of B2B Marketing Analytics is an enthusiastic, seasoned, and results-oriented professional with extensive expertise in enhancing an organization’s performance measurement approach through self-service analytics, marketing funnel insights, and comprehensive reporting.
Key Responsibilities:
- Formulate and execute the B2B performance measurement vision and strategic roadmap for Global Marketing.
- Offer trusted guidance and insights to the global marketing leadership team, utilizing data from diverse marketing platforms to illustrate marketing's impact on business growth and motivate performance improvements.
- Achieve consensus on analytics learning objectives through collaboration with various GTM functions, including product marketing, marketing business partners, marketing strategy, sales, channel commercialization, operations, global technology, and business line leaders.
- Identify, mentor, and inspire a team of analytics professionals at different career stages while recognizing additional skill sets to enhance the team's effectiveness.
Qualifications:
• Bachelor's Degree in statistics, economics, or a related quantitative discipline.
• Over 12 years of experience in marketing data and analytics roles, with a minimum of 5 years in leadership positions.
• Proficiency in analytics tools such as Alteryx, Microsoft Power BI, and Salesforce Dashboards tailored for B2B Marketing applications.
• Strong familiarity with GA4, Adobe Analytics, Eloqua, Medallia/Qualtrics, and SEO tools like BrightEdge and Ahrefs.
• Expertise in relational databases and programming languages (e.g., SQL, R, or Python) to ensure data integrity.
Impact and Expertise:
• Demonstrated knowledge of digital marketing strategies and metrics, focusing on demand generation, lead generation, and pipeline performance.
• Exceptional attention to detail and data quality, with the ability to aggregate data from various sources and establish a reliable source of truth.
• Proficient in developing key business inquiries, performance indicators, and reporting outcomes that convey actionable narratives to stakeholders.
Leadership and Development:
• Proven track record in building and managing marketing analytics teams, including the development of existing staff and the identification of additional headcount to meet organizational demands.
Work Environment:
This position offers a hybrid work model, requiring regular performance of job responsibilities both virtually and in-person at designated office locations.
Benefits:
TransUnion provides a comprehensive benefits package, including flexible time off, tuition reimbursement, parental leave, adoption assistance, and retirement contributions with employer matching. We are dedicated to fostering a diverse and inclusive workplace.
Compensation:
The salary range for this position is competitive and reflects the general compensation for this role, excluding bonus incentives. Actual compensation will be determined based on various factors, including education, experience, and market considerations.
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