Senior Manager of Content Marketing
4 weeks ago
TruGreen is seeking a highly skilled Senior Manager of Content Marketing to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive content strategy that aligns with our marketing and business goals.
Key Responsibilities:
- Develop and execute a content strategy that builds brand awareness, engagement, and leads.
- Write and produce high-quality content, including blog posts, articles, infographics, and videos.
- Utilize audience insights to create tailored content that resonates with our target audience.
- Ensure all content is optimized for search engines to enhance organic visibility and improve search rankings.
- Develop and maintain an editorial calendar, managing content production timelines and ensuring consistent output.
- Monitor content performance using analytics tools and make data-driven decisions to refine content strategies and improve engagement.
- Collaborate with the social media team to align content with social media strategies and ensure consistent messaging and brand voice.
- Maintain brand consistency and messaging throughout all content, adhering to our company's core values and voice.
- Work with cross-functional teams to create holistic content campaigns that drive results.
- Collaborate with agency partners to ensure clear communication, shared goals, and effective campaign execution.
Requirements:
- Bachelor's degree in marketing, communications, journalism, or a related field.
- Proven experience (7+ years) in content marketing with a strong background in content strategy and creation.
- Exceptional writing and editing skills, with a portfolio of published work.
- Highly creative with a discerning eye for detail and excellent storytelling skills.
- Results-oriented mindset with a focus on achieving and exceeding lead acquisition goals.
- Articulate communicator with excellent interpersonal skills.
- Ability to identify operational gaps and implement solutions.
- Highly analytical and technical thinker, with proven experience in analyzing complex data to identify trends and opportunities.
Working Conditions:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Regularly required to sit, stand, and walk. Occasionally required to lift or move up to 25 lbs. Ability to speak, read, and write fluently in English is required. You MUST BE physically located in the United States while performing this job.
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