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Senior Manager, Co-brand Card Acquisitions

2 months ago

Bethesda, Maryland, United States Marriott Full time
About the Role

We are seeking a highly skilled Senior Manager, Co-brand Card Acquisitions to join our team at Marriott International. As a key member of our U.S. Co-brand Card Acquisitions team, you will play a vital role in supporting portfolio growth for American Express Cobrand Card products.

Key Responsibilities
  • Lead and influence strategies to drive portfolio growth for U.S. Co-brand Consumer Cards, focusing on Affluent and Small Business audiences.
  • Develop product growth plan and marketing roadmap for Marriott Bonvoy American Express Co-brands, to deliver aggressive acquisitions goals.
  • Collaborate with internal and external partners to identify target audience, inform value proposition, offer strategy, optimize user journeys, and coordinate tactics to support expansion.
  • Work with internal teams and bank partners to coordinate ongoing testing, analysis, reporting and forecasting.
  • Utilize analysis to identify and summarize opportunities to implement innovations and enhancements to increase revenue and portfolio growth.
  • Deliver innovative channel marketing strategy for Affluent and Small Business audiences.
  • Plan, coordinate, deploy and manage digital acquisitions marketing campaigns, creative, assets and offers on web and mobile app.
  • Manage campaign and segment optimization, budgets and reporting to achieve acquisitions KPIs.
  • Manage offer optimization and personalization, with internal and external stakeholders, to target the right offer in the member/customer lifecycle.
  • Identify opportunities to transform channel efficiencies and efficacy via triggers, ride-along opportunities and new placements.
  • Support Key Consumer Card Acquisitions Channels.
  • Lead the relationship with Marriott Vacations Club.
  • Lead acquisitions marketing efforts for American Express Co-brand Card products, in key internal and external channels, managing creative, segment optimization, and budgets to achieve acquisition KPIs.
  • Plan and deploy Customer Engagement Center acquisitions growth strategy in collaboration with call center leadership and bank partners, including channel expansion, product targeting, offer/script development, tracking and associate training.
  • Develop strategy to optimize performance of credit card acquisitions in Bank Channel. Coordinate with the existing cardmember team on developing member get member strategies.
  • Support expansion of on-property, sales organization, and associate card acquisitions efforts.
  • Manage the development and implementation of marketing assets and campaigns across internal and external channels.
  • Manage ad-hoc marketing projects as needed, to support Global Cards strategic goals.
  • Develop creative and coordinate execution of Direct Mail acquisitions campaigns, in partnership with external agencies and bank partners, focusing on efficiencies and new account growth.
Requirements
  • 4-year degree from an accredited university in Business Administration, Marketing, Hospitality Management, or related major AND 4+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance in co-brand marketing, acquisition marketing, or a related field within the financial services, retail, or hospitality sectors.
  • OR Minimum of 7 years of experience in co-brand marketing, acquisition marketing, or a related field within the financial services, retail or hospitality sectors.
  • Proven track record of successfully developing, managing, and executing co-brand acquisition campaigns, with a demonstrated ability to meet or exceed performance targets.
  • Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.
What We Offer

As a Senior Manager, Co-brand Card Acquisitions at Marriott International, you will have the opportunity to work with a talented team of professionals, develop your skills and expertise, and contribute to the success of our company. We offer a competitive salary and benefits package, as well as opportunities for career growth and development.

About Marriott International

Marriott International is a global hospitality company with over 7,000 properties in more than 131 countries. We are committed to providing exceptional guest experiences and creating opportunities for our associates to grow and succeed. We are an equal opportunity employer and welcome applications from diverse candidates.