Marketing Technology Specialist
4 weeks ago
The Marketing Technology Specialist will play a key role in optimizing and integrating marketing technology solutions within Loyal Source. This role will assist in managing internal and external job board systems, overseeing the recruitment technology stack, and supporting delivery. The Marketing Technology Specialist will report to the Senior Marketing Technologist under the supervision of the Enterprise Applications Manager.
Key Responsibilities:
- Assist in executing strategies to integrate marketing technology solutions for internal/external job boards (Indeed, LinkedIn, etc.) and recruitment technology management (TextUs, ZoomInfo).
- Support the management of a $2 million budget.
- Optimize job board platforms (Indeed, LinkedIn, etc.) to enhance recruitment efficiency, team productivity, and marketing metrics visibility.
- Monitor and analyze marketing metrics, including campaign job performance and engagement.
- Provide insights to optimize marketing tactics and improve B2C ROI in collaboration with the Senior Marketing Technologist.
Requirements:
- BA/BS in Marketing, Business, Information Technology, or a related field required.
- 2+ years of professional experience in marketing technology management, digital marketing, CRM software, or marketing operations.
- Experience with Salesforce desirable.
- Excellent communication skills with a collaborative mindset.
- Strong analytical skills for interpreting data and deriving actionable insights.
About Loyal Source:
Loyal Source is an Orlando-based workforce solutions provider dedicated to delivering elite services worldwide. We provide exceptional custom solutions to both private enterprise and government agencies. Loyal Source is a military-friendly employer and proud partner of the Military Spouse Employment Partnership program.
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