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Marketing Technology Strategist

1 month ago

Orlando, Florida, United States Loyal Source Government Services Full time
Marketing Technology Specialist

The Marketing Technology Specialist will play a crucial role in optimizing and integrating marketing technology solutions within Loyal Source. This position will assist in managing internal and external job board systems, overseeing the recruitment technology stack, and supporting delivery teams.

Key Responsibilities:

  • Assist in executing strategies to integrate marketing technology solutions for internal/external job boards and recruitment technology management.
  • Support the management of a $2 million budget.
  • Optimize job board platforms to enhance recruitment efficiency, team productivity, and marketing metrics visibility.
  • Monitor and analyze marketing metrics, including campaign job performance and engagement.
  • Provide insights to optimize marketing tactics and improve B2C ROI in collaboration with the Senior Marketing Technologist.
  • Manage day-to-day interactions with vendors providing technology solutions for job boards, marketing automation, and recruitment technology stacks.
  • Negotiate terms and price with vendors.
  • Demonstrate products to leadership and recruitment teams.
  • Ensure effective utilization of technological features and functionalities purchased for specific verticals.
  • Support training of marketing team members on marketing technology platforms and tools.
  • Conduct workshops and training sessions to enhance staff proficiency in utilizing marketing technologies.
  • Stay updated on emerging marketing technologies and industry trends.
  • Drive continuous improvement initiatives to elevate the efficiency and effectiveness of marketing operations and strategies.

Requirements:

  • BA/BS in Marketing, Business, Information Technology, or a related field required.
  • 2+ years professional experience in marketing technology management, digital marketing, CRM Software, or marketing operations.
  • Experience with Salesforce desirable.
  • Excellent communication skills with a collaborative mindset.
  • Strong analytical skills for interpreting data and deriving actionable insights.
  • Knowledge of data privacy regulations and compliance standards is a plus.

About Loyal Source

Loyal Source is an Orlando-based workforce solutions provider dedicated to delivering elite services worldwide, with a focus in government healthcare, technical and support services, engineering, and travel healthcare. Loyal Source provides exceptional custom solutions to both private enterprise and government agencies. Loyal Source is a military friendly employer and proud partner of the Military Spouse Employment Partnership program.

For more information, visit our website and follow us on LinkedIn, Facebook, and Twitter for other positions currently open.

Loyal Source does not discriminate in employment based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.