Creative Sales Strategist for Local Broadcasting
3 weeks ago
Company Overview:
Gray Television, Inc is a powerhouse station in Sunny Tallahassee, Florida, offering a great work environment and competitive compensation package.
Estimated Salary: $60,000 - $80,000 per year, depending on experience.
Job Summary: We are seeking an experienced SALES PROFESSIONAL to join our team. As a Creative Sales Strategist for Local Broadcasting, you will be responsible for securing new Local Direct advertising business for WCTV and our related properties.
Job Description:
Key Responsibilities:
- Exceed or at a minimum achieve monthly, quarterly, and annual revenue goals.
- Initiate, cultivate, and maintain WCTV advertising client relationships.
- Secure new Local Direct advertising business for WCTV and our related properties.
- Service and grow existing accounts through the use of creative ideas, special opportunities, and a professional consultative selling approach.
- Cultivate positive, long-term working relationships with clients, key decision-makers, advertising agencies, and media buyers.
- Have a strong working knowledge of marketing concepts along with a detailed understanding of television and digital media advertising methods and strategies.
- Have a firm understanding of the Tallahassee-Thomasville-Valdosta competitive media market.
- Be proficient in all software utilized for daily business (including, but not limited to: Wide Orbit Media Sales, Wide Orbit Traffic, Microsoft Office products, comScore Station View Essentials, etc.).
Qualifications and Requirements:
- Proven track record of sales success in local media (broadcast TV preferred).
- Excellent listening, presentation, negotiation, and closing skills.
- A team player with the ability to create, build, and nurture business relationships.
- Must handle multiple projects, prioritize and complete specific tasks on time.
- Confident personality with a strong sense of urgency and a winning attitude.
- Excellent analytical and problem-solving skills.
- BS/BA degree in business, marketing, or equivalent work experience.
Benefits: WCTV-TV/Gray Media is a drug-free company.
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