Creative Sales Strategist for Local Broadcasting

3 weeks ago


Tallahassee, Florida, United States Gray Television, Inc Full time

Company Overview:

Gray Television, Inc is a powerhouse station in Sunny Tallahassee, Florida, offering a great work environment and competitive compensation package.

Estimated Salary: $60,000 - $80,000 per year, depending on experience.

Job Summary: We are seeking an experienced SALES PROFESSIONAL to join our team. As a Creative Sales Strategist for Local Broadcasting, you will be responsible for securing new Local Direct advertising business for WCTV and our related properties.

Job Description:

Key Responsibilities:

  1. Exceed or at a minimum achieve monthly, quarterly, and annual revenue goals.
  2. Initiate, cultivate, and maintain WCTV advertising client relationships.
  3. Secure new Local Direct advertising business for WCTV and our related properties.
  4. Service and grow existing accounts through the use of creative ideas, special opportunities, and a professional consultative selling approach.
  5. Cultivate positive, long-term working relationships with clients, key decision-makers, advertising agencies, and media buyers.
  6. Have a strong working knowledge of marketing concepts along with a detailed understanding of television and digital media advertising methods and strategies.
  7. Have a firm understanding of the Tallahassee-Thomasville-Valdosta competitive media market.
  8. Be proficient in all software utilized for daily business (including, but not limited to: Wide Orbit Media Sales, Wide Orbit Traffic, Microsoft Office products, comScore Station View Essentials, etc.).

Qualifications and Requirements:

  1. Proven track record of sales success in local media (broadcast TV preferred).
  2. Excellent listening, presentation, negotiation, and closing skills.
  3. A team player with the ability to create, build, and nurture business relationships.
  4. Must handle multiple projects, prioritize and complete specific tasks on time.
  5. Confident personality with a strong sense of urgency and a winning attitude.
  6. Excellent analytical and problem-solving skills.
  7. BS/BA degree in business, marketing, or equivalent work experience.

Benefits: WCTV-TV/Gray Media is a drug-free company.



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