Director of Partnerships and Artist Relations

4 weeks ago

Alexandria, Virginia, United States RedPeg Marketing Full time
About the Role

We are seeking a highly skilled and experienced Director of Partnerships and Artist Relations to join our team at RedPeg Marketing. As a key member of our music marketing team, you will be responsible for developing and managing artist partnerships, sponsorships, and live event logistics.

Key Responsibilities
  • Develop impactful partnership strategies that align artists with brands and sponsors
  • Collaborate with artists, managers, and brands to create VIP packages, sponsorship opportunities, and branded partnerships
  • Oversee the successful execution of partnership strategies, aligning internal and external teams with a shared vision
  • Manage multiple concurrent relationships within the music industry, focusing on fostering valuable long-term partnerships
  • Collaborate with operations and production teams to assess the feasibility of early-stage opportunities, ensuring stock, gear, and timeline availability
  • Coordinate artist logistics for tours, award shows, festivals, and other live events, including booking travel, accommodations, and ground transportation for artists and their teams
  • Ensure the seamless execution of live events by working closely with production teams on-site, covering artist requirements such as VIP activations, meet-and-greets, and after-parties
  • Monitor tour marketing efforts, including promotional itineraries, outreach coordination for tour announcements, and collaboration with promoters and agents
  • Serve as the primary point of contact for artists, managers, sponsors, and brand partners, managing the flow of information and nurturing relationships
  • Maintain detailed knowledge of artists and their management teams, ensuring alignment with their goals and strategies
  • Build and maintain key industry relationships with promoters, venue managers, tour managers, talent buyers, and booking agents
  • Manage the budgeting, accounting, and payments for all promotional tours and artist activations, including vendor relations and invoice processing
  • Oversee the financial management of sponsorship deals, ensuring that all agreements are cost-effective and profitable
  • Create and monitor tour budgets, including reconciliation, and ensure funds are allocated efficiently
  • Maintain an accurate and up-to-date pipeline of entertainment and tour projects, tracking prospects, leads, and sales opportunities
  • Provide reports and updates to the sales and management teams, including pipeline analysis and competitor research
  • Streamline sales processes to improve efficiency, collaborating with internal teams to enhance workflows
  • Manage contracts and agreements with clients, including securing necessary signatures, obtaining technical and billing information, and coordinating with internal departments
  • Ensure timely payments to vendors by tracking payment schedules and resolving any financial issues with the finance department
  • Research and analyze competitors' pricing strategies, product offerings, and activities to stay ahead in the market
Requirements

To be successful in this role, you will need:

  • Bachelor's Degree, or equivalent amount of work experience, in Marketing, Communications, Business Administration, or a related field
  • 8+ years of experience in the music industry, particularly in partnerships, sponsorships, and client services
  • Proven track record of managing artist partnerships, sponsorships, and live event logistics
  • Strong project management skills, with a focus on budgeting, logistics, and financial reconciliation
  • Extensive knowledge of the music industry, with an established network of relationships across artists, management teams, promoters, venues, and sponsors
  • Exceptional communication skills, both written and verbal, with the ability to present ideas clearly to various stakeholders
  • Proficiency in Microsoft Office Suite, Salesforce, and other CRM tools
  • Ability to travel frequently, including weekends and nights, to manage live events and activations
About RedPeg Marketing

RedPeg Marketing is a full-service experiential marketing agency that connects brands to the consumers they need to reach through customized, personal engagement. We are an independent agency with a roster of incredible brands, including Capital One, Marriott Bonvoy, Meta, Niantic, Nike, Virginia Lottery, and Yuengling. We are committed to growth, innovation, and excellence, and we are looking for highly personable, passionate, and innovative marketers to join our team.

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