Director of Communications and Media Relations

1 month ago


Alexandria, Virginia, United States AASA, The School Superintendents Association Full time
About the Role

AASA, The School Superintendents Association, is seeking a highly skilled Director of Communications and Media Relations to join our team. As a key member of our leadership team, you will play a pivotal role in shaping and delivering our strategic communications efforts, ensuring brand cohesion and messaging alignment across all internal and external communications and materials.

Key Responsibilities
  • Develop and implement media strategies aligned with AASA's goals and priorities.
  • Serve as the primary point of contact for media inquiries, proactively engaging with reporters and journalists, particularly in the education space.
  • Cultivate and maintain relationships with key reporters and media outlets.
  • Lead proactive media outreach, including writing and distributing press releases, drafting and securing op-eds, pitching exclusives and features, and arranging interviews for key AASA leaders.
  • Monitor media trends to identify opportunities for positioning AASA and its leadership in relevant discussions.
Requirements
  • A minimum of six years of experience in communications, at least two of those years including management experience.
  • Demonstrated experience in developing and executing media strategies.
  • Experience in public relations, media outreach, and crisis communications.
  • Strong experience writing compelling content for a range of diverse audiences and mediums. Digital communications experience a must.
  • Strong existing relationships with reporters, particularly those covering education issues, is highly preferred.
Preferred Qualifications
  • Excellent written and verbal communication skills, with proven ability to craft compelling narratives for diverse audiences.
  • Strong presentation design and creation skills with professional experience presenting to discerning external audiences and leadership.
  • Proven ability to manage multiple projects and deadlines in a fast-paced environment.
  • Strong leadership and team management skills.
  • Strong background managing high-profile media events and opportunities - campaign press secretary work preferred.
  • Familiarity with K-12 education issues and education policy, preferred.
  • Experience working with executive leadership or principles and delivering presentations for high-level stakeholders preferred.
  • Graphic design and video editing experience preferred.
What We Offer

AASA is an Equal Opportunity Employer. We offer a competitive salary range of $105,000 to $135,000 depending on knowledge, skills, and experience. We are located in Alexandria, Va., just outside our nation's capital. Conveniently located just blocks from the King Street Metro Station. This position is primarily remote, however, living in the DC/MD/VA area is required since they are responsible for covering events in Alexandria, Va., and on Capitol Hill.



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