Digital Marketing Manager

18 hours ago

Irvine, California, United States XE Full time

About the Role:

Xe is seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for driving a large percentage of new business to Xe's web and app environments through performance marketing strategies.

Key Responsibilities:

  • Develop and execute digital marketing strategies to promote our money transfer services on web and mobile app through various channels.
  • Closely monitor performance and adjust budget allocation to the best performing regions and channels. Use data to justify additional investment for unrealized opportunities.
  • Utilize lead generation tactics to attract and convert prospects into customers, with a particular emphasis on B2B marketing.
  • Manage and optimize campaigns using AppsFlyer or similar Mobile Measurement Partner (MMP) platforms for tracking and attribution.
  • Manage relationships with external agencies, ensuring paid campaigns are aligned with objectives and are delivering expected results.
  • Support external agencies as their key enabler with content, guidance, and data to improve all aspects of the campaigns.
  • Collaborate with broader consumer and corporate marketing teams to develop and execute performance and awareness campaigns in budget.
  • Collaborate further with marketing teams to continually improve the customer journey and marketing performance through landing page and ad optimization.
  • Implement and manage tracking systems using Google Tag Manager.

Requirements:

Who We're Looking For:

  • 5+ years of experience in digital marketing, with a proven track record of success.
  • Demonstrated experience in mobile app advertising and working with Mobile Measurement Partner (MMP) platforms such as AppsFlyer.
  • Proficiency in managing Paid Search Campaigns.
  • Strong understanding of lead generation tactics.

Desired Experience:

  • Implementing and managing tracking inside Google Tag Manager
  • Managing Apple Search Ads and Google UAC activity
  • Ecommerce or financial services marketing
  • International marketing or living abroad is a plus
  • Managing external agencies and vendors
  • Regulated industries and live markets, like gaming, or travel bookings

What We Offer:

  • Salary range $110,000 to $115,000 USD & Discretionary Bonus
  • Paid Time off (Vacation, Sick & Public Holidays)
  • Personal Days
  • Discounted Euronet Employee Share Purchase Plan (ESPP)
  • Retirement Plan (401k, IRA)
  • Health Care Plan (Medical, Dental & Vision)
  • Plumm Mental Health and Wellbeing Platform
  • Volunteering day for a charity of your choice

Xe is an equal opportunities employer and welcomes applications from all qualified candidates. We are committed to diversity and inclusion in the workplace and are an affirmative action employer. We are proud to be part of Euronet Worldwide (Nasdaq: EEFT), a global leader in processing secure electronic financial transactions.

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